Remove Leadership Remove Product Marketing Remove Roadmap
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions. Product Roadmapping Once product positioning is established, product managers move into the more action-oriented activity of roadmapping.

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444: Executive leadership and digital transformation challenges – with David Rogers

Product Innovation Educators

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. Summary of some concepts discussed for product managers [1:38] What kind of problems are executives of organizations talking about now?

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Meet the team: Intercom’s PMMs discuss our approach to product marketing

Intercom, Inc.

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

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Tips for Becoming a Head of Product

Roman Pichler

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

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453: Creating an effective and motivating product strategy – with Bob Caporale

Product Innovation Educators

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. The product strategy is still at a big-picture level.

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Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

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Product Leadership Is a Team Sport

The Product Coalition

But product management at the lower levels is still an individual sport, while product leadership at the highest levels is a team sport. They learned how to play the team sport called product leadership. But once they see you have valuable insights and ideas, your leadership will rock.