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Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
This led him to research and identify 19 core activities specific to product management, with clear separation from productmarketing, sales, and go-to-market functions. ProductRoadmapping Once product positioning is established, product managers move into the more action-oriented activity of roadmapping.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-marketstrategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.
The post includes plug-and-play strategy templates, recommended timelines, the stakeholders to involve at each step, and more 🔥 For more from Chandra, follow him on LinkedIn , and VRChat is hiring ! I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable productroadmap, and effectively use the right KPIs.
But product management at the lower levels is still an individual sport, while productleadership at the highest levels is a team sport. They learned how to play the team sport called productleadership. The productstrategy plays a critical role here. Are you ready to make the shift?
so my investor said that I need a product manager to do our productroadmap?”. When I worked as a product management consultant clients would often talk about “needing a productroadmap ASAP”. In reality, asking for a productroadmap was shorthand for “please help me with my strategy”.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
That’s why some of Intercom’s first marketing hires were productmarketers and why we’ve had a “seat at the table” from the early days of the company. . Productmarketing looks different in every company, but one common trend is that many productmarketing managers (PMMs) feel undervalued.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
By Garima Painuly- One of the constant challenges a product manager faces is creating a focused productroadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a ProductRoadmap.
When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.
A solid productstrategy takes time to build. Here is the method I use for creating a productstrategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid productstrategy isn’t like solving a math equation.
Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a productleadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how productroadmaps kill outcomes.
I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.
It transformed Adobe from selling boxed products to selling services and subscriptions, creating new value for customers. It was transformational for me because I had been working on smaller seed products, and for the first time I was in a leadership role on a major transformational project. [3:07]
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable productroadmap, and effectively use the right KPIs.
What does a productmarketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketingstrategyroadmap for a specific product.
By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps? She is also involved with user experience design and productmarketing.
Product managers often spend time putting out other people’s fires rather than putting out products. We wonder if we’ve planned the right products. Our titles are a mess—what one company calls a product manager, another calls a program manager or a productmarketing manager.
When a company is first starting out, one of its main goals is to find the right product-market fit. In my last piece, I discussed many of the tools that product leaders have for building a customer-obsessed culture. These customers are then consulted, with the intent to validate the productstrategy and long-term roadmap.
Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. It can also get leadership buy-in to where a team is heading overall.”–
Previously, Ivy has held executive positions spanning from head of product design and development to CMO and presidencies with several companies, including Calvin Klein, Swatch, Coach, Mattel, Art.com, Bausch & Lomb, and Gap. Joe Leech, ProductStrategy Consultant. Leadership Forum. Apply for your leadership ticket.
As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their productstrategy. Yury’s next step?
So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on productleadership.
helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid productstrategy, team structure, roadmap, processes, and more.
I’ve been a product leader for over a decade. I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. And until now, I never thought to share the view a product leader has on roadmaps — at least publicly. Why share now?
In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the productstrategy or own the productroadmap , but you will set priorities for your projects. They can lead other, more junior product managers.
In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. ProductStrategy.
My personal passion is to bring back this very important dimension into product management and leadership. ProductLeadership Is a Business Role I make a distinction between product management and productleadership. Job titles generally reflect that distinction but not always.
While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and productmarketing managers. Product vision is a high-level explanation of your product’s main reason for existing.
Product management teams often ask themselves if third-party integration is right for their software productroadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves. Andre Piazza.
As a Manager on the PDO GenAI team, you will be responsible for managing a team of Project Managers to supply product teams with critical data and data labeling for Meta’s GenAI products. You will work closely with Meta product and engineering teams to deliver on Meta’s productroadmap.
We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. From there we put together a basic roadmap and started writing user stories. Support from the senior leadership team also shot up. It’s not that different from the current design.
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