Remove Leadership Remove Product Marketing Remove Product Strategy
article thumbnail

Product Strategy as a System

Roman Pichler

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]

article thumbnail

Scaling Smarter: Rachel Owens on Refining Product-Market Fit and Unlocking Growth

Productside

Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

453: Creating an effective and motivating product strategy – with Bob Caporale

Product Innovation Educators

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions. This phase highlights the important distinction between product manager and product owner roles, particularly in Agile environments.

article thumbnail

Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.

Strategy 118
article thumbnail

Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy)

Lenny Rachitsky

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. It also serves over 45% of the Fortune 100.