The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. You have what it takes to do it well.

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The Product Coalition

FEBRUARY 4, 2023

Influence without authority has always been the foundation of product management. As product leaders, this is even more important. Many product leaders who were formerly product managers, or even product group leaders in large organizations, suffer from the same issue. Are you ready to make the shift?

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The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 140

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Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined?

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Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

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The Product Coalition

JULY 27, 2024

The role of Product Management has dramatically transformed over the past two to three decades. To dive deeper into this topic, we spoke with John Zilch, a passionate product leader with over a decade of product experience in various product roles. John’s journey in Product Management is insightful and inspiring.

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Product Innovation Educators

AUGUST 5, 2024

How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. As product managers, we must navigate both these realms. They are leaders who inspire and guide their teams.

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ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

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Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager.

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Mind the Product

MARCH 29, 2024

From questioning the mantras of product gurus through to finding product/market fit with AI, here’s a look through our top product management reads this month. Read more » The post Top product management reads in March appeared first on Mind the Product.

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Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. Why Choose Carnegie Mellon for Product Management? Why the MS in Product Management degree?

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Lenny Rachitsky

APRIL 11, 2024

Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014.

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Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

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Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

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Product Management University

JUNE 21, 2021

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

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Product Manager Product Management Healthcare Banking 147

The Product HQ

JUNE 1, 2024

AI product manager skills are a must-have for anyone looking for a rewarding career in AI product management. Every new product brings its own set of challenges. UX Cam shared data indicating that product managers spend as much as 52% of their time on unplanned activities.

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The Product Coalition

APRIL 1, 2023

As a product leader, is this a skill you already master? was the first product manager I ever hired. A brilliant guy, with many years of tech leadership experience, but none in product management. Still, he was one of the best hires I made in this area and he turned out to be a product star.

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PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

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Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. What is product leadership? Let’s dive in!

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Leadership Analytic Tools Research Software User Testing 93

The Product Coalition

AUGUST 9, 2021

All Product Roles Are Not Alike Photo by Lennart Nacke on Unsplash My first gig as a Product Manager was in a Startup. The Product I worked on did not exist. To top it off, I had no real Product Manager experience. But there is typically no one superhuman who goes around managing everything.

Product Manager 157

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Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. In This Issue.

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Product Management University

MAY 22, 2017

The engine that powers this “customer value” culture, and where it all starts, is a high-functioning product management and product marketing discipline that goes way beyond just managing and marketing products for users. Great News for the Product Management & Product Marketing Profession.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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User Testing Product Marketing Marketing Customer Experience 125

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and and this time use it with the entire management team. Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. You have what it takes to do it well.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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Product Innovation Educators

NOVEMBER 6, 2023

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Before founding Viable, he held senior leadership roles in engineering, technology, and product. What is that question?

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bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Development 150

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Mind the Product

FEBRUARY 5, 2019

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

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User Testing Product Marketing Marketing Customer Experience 78

The Product HQ

JUNE 1, 2024

The product management world relies on teams of product people who work in unison toward a central goal. In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry.

Reporting Tools 98

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The Product HQ

JUNE 1, 2024

Are you looking for the top group product manager skills to excel in this career? The group product manager position is a new role that gained popularity over recent years. One of the main reasons for this popularity is that it allows cross-functional collaboration to create products and increases customer satisfaction.

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User Testing Product Research Product Manager Product Management 52

The Product HQ

JUNE 20, 2024

Applying for a product management role at Facebook is a nerve-racking experience, to say the least. Anticipating some product manager interview questions can go a long way. Great products aren’t created overnight. In this article, I’ll share the most commonly asked Facebook product manager interview questions.

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User Testing Product Manager Product Management Feedback Software 52

The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 5, 2023.

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