Remove Leadership Remove Product Goals Remove Product Strategy
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(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

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Building High-Performing Product Teams

Roman Pichler

To effectively staff the product team, I recommend including the people shown in Figure 1. [1] 1] Figure 1: The Product Team Members Let’s look at the product team members in Figure 1 in more detail starting with the person in charge of the product. 3] Figure 3 illustrates the team’s ownership of the goals.

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Priority Starts at the Top

Folding Burritos

Although the previous point helps with setting priorities along individual “types of value”, it still doesn’t tackle what happens when when we’re dealing with multiple goals at the same time (as most teams are). Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found.

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Tips for Becoming a Head of Product

Roman Pichler

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills. Carrying out the relevant product discovery work and taking into account product ethics.

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OKRs in Product Management

Roman Pichler

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

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Product Teams in Scrum

Roman Pichler

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Invite the individuals to product strategy review meetings and sprint reviews.

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Leading without Being the Boss: Tips for Product People

Roman Pichler

For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. Influence and Trust as Leadership Building Blocks. Measures to Build Trust with Stakeholders, Dev Teams, and Other Product People.