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The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” My view is that this evolution is bad for product management careers and the customers who benefit from what we do.

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What is the Product Operations Career Path?

ProductPlan

With all this variation, how can future product operations professionals find jobs that best fit their skills and interests? Product managers face a firehose of customer data. And there are increasing calls for customer obsession and direct contact with customers. Getting familiar with data is key to success.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

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16 Most Common Product Marketing Manager Job Interview Questions And Answers

Userpilot

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

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16 Most Common Product Marketing Manager Job Interview Questions And Answers

Userpilot

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

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16 Most Common Product Marketing Manager Job Interview Questions And Answers

Userpilot

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

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Managing Manufactured Products: Growth and Decline

Mind the Product

Part of your product launch plan will include an initial sales forecast (or business case) to aid the initial provisioning of materials and inventory of the new product. Increased sales training, promotion, and product improvements are some of the actions to be considered. Cannibalization effects, intended or unintended.