Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

Product Strategy 122

Product Strategy Strategy Weak Development Team Framework 122

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 113

Product Strategy Strategy User Testing Weak Development Team 113

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. One of the things I said there is that strategy starts with the goals. I’ll start with the former.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

Product Management University

OCTOBER 28, 2019

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That brings us to the subject of influence among product management and product marketing teams. We trust them.

Positioning 100

Positioning Product Marketing Marketing Product Manager 100

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 128

User Testing Product Marketing Marketing Customer Experience 128

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

User Testing 144

User Testing Product Marketing Marketing Product Research 144

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 114

Product Strategy Research Software Strategy User Testing 114

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. They’re also critical to the success of product management, product marketing and sales.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

AUGUST 14, 2024

Userpilot Product Drive is an annual conference for product folks organized by Userpilot. It features known and respected speakers from the SaaS industry who share insights, strategies, and best practices to help product teams build and grow successful products. Userpilot Product Drive 2024 talk categories.

Data Visualization 84

Data Visualization Customer Feedback Analytic Tools Research Software 84

Product Management University

FEBRUARY 22, 2023

In order to succeed as a product manager and advance your career, you’ll need to have a strong understanding of what product management entails and how to deliver products that meet the needs of your customers. Experience as a product manager is a must-have for this role.

Positioning 264

Positioning Product Manager Product Management B2B 264

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

Vision 104

Vision Product Strategy Strategy User Friction 104

Mixpanel

MARCH 11, 2024

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. I got to meet 50 great product coaches from all over Europe, and of course, got to meet and connect with Marty and his partners. Today I will focus more on leadership and strategy.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Usersnap

SEPTEMBER 29, 2022

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

FEBRUARY 12, 2024

I enjoyed in-person meetings, especially in-person product review meetings. Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I stopped the meeting. The next meeting?

Technical Review 121

Technical Review User Testing Product Research Customer Feedback 121

Lenny Rachitsky

SEPTEMBER 1, 2024

Lead with curiosity and dial down advocacy: When entering a conversation or meeting, start by asking open-ended questions to understand others’ perspectives fully. Prior to Airbnb, Vlad spent a year at Zynga, where he helped grow Words with Friends to over 14 million daily active users.

Reporting Tools 89

Reporting Tools CTO Customer Experience Construction 89

Bain Public

MARCH 21, 2020

Paul Ortchanian recognized this inconsistency, and it sparked the creation of what is now known as Bain Public: a company dedicated to helping local companies make smart product decisions through an organizing principle for allocation of resources: the roadmap. What Does it Mean to Adopt a Product Mindset? Transitionary Leadership.

User Testing 52

User Testing Weak Development Team Feedback Software Customer Experience 52

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Trying to offer a product that pleases everybody carries the risk of not doing a good job for anyone. A Brief Guide to this Article.

Vision 312

Vision User Testing Research Software Product Research 312

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

AUGUST 28, 2024

Collaborate with teams : Work closely with product, marketing, and support teams to implement customer-centric solutions. In the SaaS industry, they analyze customer data, feedback, and behaviors to enhance user satisfaction and retention, ensuring the software meets user needs and expectations.

Data Visualization 52

Data Visualization Customer Experience Analytic Tools Feedback Software 52

Gainsight

OCTOBER 12, 2021

It will be the product adventure of a lifetime. We are gearing up to support you in accelerating your product strategies and provide the tools you’ll need to level up your career in product. There will be unequaled thought-leaders and actionable strategies mixed with child-like joy. Get in, everyone.

Analytic Tools 52

Analytic Tools Research Software Data Visualization User Testing 52

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Liam: How have you been finding it so far?

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. It is ideal for collaborative brainstorming and marketing strategy alignment for product managers and marketing teams.

Data Visualization 88

Data Visualization Research Software Reporting Tools Feedback Software 88

Userpilot

AUGUST 30, 2024

A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. This role ensures the product meets user needs and business goals – requiring strong organizational, analytical, and communication skills.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

FEBRUARY 13, 2024

Stanford's webinar offers aspiring product managers practical strategies to enter the field, featuring insights from Silicon Valley executives. Akeneo's webinar highlights how optimizing Product Experience (PX) can significantly enhance profitability, efficiency, and customer loyalty. What is a product webinar?

Webinar 92

Webinar Data Visualization Analytic Tools Feedback Software 92

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 108

User Testing Workshop B2B Leadership 108

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” This should be captured in your company strategy—again, where you will play, how you will compete, and why you will win.

Product Research 356

Product Research User Testing Customer Experience Feedback Software 356

The Product Coalition

MAY 1, 2022

One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them. especially startups on their way to product-market fit, the ARR itself might not be important. But in this step, we want to look at where these constraints meet each other, and more specifically?—?where Strategy is hard.

User Testing 163

User Testing Customer Experience Product Research Definition 163

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211