Leadership Marketing Trends Vision 
Melissa Perri
JULY 23, 2024
At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Siloed Teams : Teams work in isolation rather than collaboratively, resulting in inefficiencies and a lack of unified vision or approach.
Intercom, Inc.
JANUARY 24, 2023
This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.
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People-First Product Leadership
JUNE 17, 2024
There are changes occuring at all organizational levels, which means as AI transforms the business landscape, the role of leadership is evolving in unprecedented ways. To do so effectively in the age of AI, one must exhibit leadership traits such as the following. You don’t know what internal monsters they are facing.
The Product Coalition
APRIL 23, 2023
One of the first things you should do in your new role is to take stock of the current state of the product and its market, which means getting to know your team, customers, and competitors and analyzing any available data on product performance and market trends.
Innovatemap
MARCH 17, 2021
When I think about the many things that drew me to Innovatemap, the presence of women in leadership roles comes to mind immediately. I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men.
Userpilot
MAY 30, 2024
Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?
Alchemer Mobile
SEPTEMBER 30, 2021
From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself. What are some trends you anticipate happening in the next 3-5 years for your particular industry?
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