Leadership Marketing Strategy White Paper 
Mind the Product
FEBRUARY 19, 2019
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.
Agile Velocity
MAY 3, 2024
Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution.
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Agile Velocity
MAY 14, 2020
While the Agile movement originated in software development, it has been applied to much more: from medical devices to spacecraft, as well as engineering, marketing, and education. In our experience leadership tends to “Want them all, equally. The product or service meets the expectations of the market for usability, reliability, etc.
Agile Velocity
FEBRUARY 15, 2019
The most common why statements we’ve heard at Agile Velocity include the following: Growing market share. Improving time-to-market. Companies who don’t undertake change with such a framework in place are leaving things to chance and hope–which isn’t a great strategy. We often refer to that as servant leadership.
Agile Velocity
FEBRUARY 15, 2019
The most common why statements we’ve heard at Agile Velocity include the following: Growing market share. Improving time-to-market. Companies who don’t undertake change with such a framework in place are leaving things to chance and hope–which isn’t a great strategy. We often refer to that as servant leadership.
Product Management University
AUGUST 21, 2023
Without that leadership, products can and will flounder at every turn. Portfolio Strategy Back to the portfolio CEO. Just like the company strategy prepared by your CEO for the board and investors, your portfolio strategy has to paint a picture of success beyond this year. Feeling good? Let’s keep going.
Userpilot
MARCH 3, 2022
This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Careers in programming are a good springboard as are those in sales, customer service, or marketing.
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