Productside

APRIL 9, 2025

Companies that want to stay relevant need to solve real problems, adapt faster than the market, and lead with clarity across silos. In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies.

Data Visualization 177

Data Visualization Customer Feedback Product Research Analytic Tools 177

Roman Pichler

MARCH 11, 2020

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. Leadership at Multiple Levels. In other words, you are not their boss.

Leadership 274

Leadership Product Research Customer Experience Agile 274

Roman Pichler

MARCH 11, 2020

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. Leadership at Multiple Levels. In other words, you are not their boss.

Leadership 274

Leadership Product Research Customer Experience Agile 274

Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

Product Strategy 279

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Lenny Rachitsky

FEBRUARY 25, 2025

I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.

Strategy 118

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The Product Guy

OCTOBER 25, 2024

However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.

Strategy 150

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The Product Guy

AUGUST 1, 2017

Indeed the role of a product leader is different to that of a product manager. A product leader not only has to manage products but also to guide and direct the overall product strategy and team, and ensure that products are delivered to market. Restructuring the Team. Resource management.

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Productside

MARCH 3, 2025

One participant worried: Leadership is anti-product. Their biggest complaint is usually that product managers add no value. If they see your decisions are driven by actual market feedback, youll start earning trust. Or if your dev team never sees market data, start a quick monthly market update.

Product Research 177

Product Research Feedback Software Product Management Product Manager 177

The Product Guy

APRIL 1, 2025

In this episode of How I PM, we hear from Shobhit Chugh, Product Manager at Google (and improv enthusiast ), who shares his top approach to building and sustaining momentum throughout the product development journey. Shobhits 3 Momentum-Building Tips: 1⃣ Celebrate Market Wins: Don’t let success go unnoticed.

Leadership 195

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Product Innovation Educators

FEBRUARY 17, 2025

Traditional View Modern Reality Product manager as primary decision maker Product manager as skilled facilitator Information flows through PM as central point PM enables direct cross-functional collaboration Focus on authority and control Focus on influence and alignment Today’s product management landscape has evolved significantly.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

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Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

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Leadership Marketing Product Management Product Manager 147

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. they’re in a Product leadership role. they’re a thought leader.

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Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. Sound familiar?

Product Strategy 176

Product Strategy Strategy Product Research User Testing 176

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills. Carrying out the relevant product discovery work and taking into account product ethics.

User Testing 343

User Testing Product Research Weak Development Team Customer Experience 343

Roman Pichler

SEPTEMBER 11, 2023

To effectively staff the product team, I recommend including the people shown in Figure 1. [1] 1] Figure 1: The Product Team Members Let’s look at the product team members in Figure 1 in more detail starting with the person in charge of the product.

Reporting Tools 376

Reporting Tools User Testing Customer Experience Product Research 376

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. This includes determining if a new product idea should be pursued and how much money should be spent on an existing product.

Strategy 273

Strategy Product Research Weak Development Team Systems Review 273

The Product Guy

SEPTEMBER 24, 2024

In product ecosystems, this means that one small tweak to a feature can have significant effects on other features, user experience, or even marketing strategies. For instance, customer feedback (output) might shape product improvements (input), which in turn affects future feedback. Let’s talk in the comments!

Feedback Software 150

Feedback Software Product Strategy Product Research Strategy 150

The Product Coalition

FEBRUARY 4, 2023

But product management at the lower levels is still an individual sport, while product leadership at the highest levels is a team sport. They learned how to play the team sport called product leadership. The product strategy plays a critical role here. Make the business game your own game.

Leadership 156

Leadership User Testing Product Strategy Strategy 156

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 334

Vision User Testing Product Research Research Software 334

Mind the Product

APRIL 6, 2020

Without it, product teams become feature teams focused on outputs and not outcomes. We started working with the product teams on how each tool – product strategy, OKRs, and roadmaps – should be used so that we could merge them together. What aligned roadmaps and OKRs together was the product strategy.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 319

Leadership Technical Review Reporting Tools User Testing 319

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I then do various interviews with executives all the way to Product Management team members and surrounding functions. I review strategies and roadmaps. I wanted to share with you the framework I use when doing this.

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Weak Development Team Product Research Research Software Feedback Software 250

The Product Coalition

FEBRUARY 5, 2021

As a result, I’ve come to value 5 different aspects of product leadership. Aspects which are more on the human skills end of the spectrum and vastly different from being a Product Manager. Shift #1: A leader of leaders The two top things I’ve head people reply to the question “how do I move into Product Leadership?”

Leadership 171

Leadership Technical Advisors Product Research Weak Development Team 171

Roman Pichler

JULY 5, 2022

To make the duties more accessible, I have grouped them into four sets: people management, processes and tools, business strategy and organisational development, and self-leadership. Be aware that there is no one right way to apply the head of product role or a golden standard for doing the job. Self-Leadership.

Product Research 331

Product Research Leadership Feedback Software Roadmap 331

Melissa Perri

JANUARY 4, 2020

They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?" Product Strategy = Company Strategy in this case.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Roman Pichler

MAY 4, 2022

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. You need the stakeholders’ active contribution to progress the product and reach the product goals.

Product Research 338

Product Research Agile User Testing Framework 338

Product Innovation Educators

APRIL 17, 2023

Paul acquired the breadth of experience through his leadership roles at San Francisco Bay Area startups and high-growth companies. He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. I eventually got fired as a product manager. Not really.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

The Product Coalition

SEPTEMBER 28, 2022

In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader. There’s no separate ‘product strategy’ from company strategy?—?strategy

Weak Development Team 142

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Product Innovation Educators

MAY 1, 2023

He is an author, speaker, and product coach. His market and technical savvy allowed his career to develop from Product Manager to Chief Marketing Officer.  Steve is the author of  Turn Ideas Into Products  and co-creator of the popular Quartz Open  framework. Interview the VPs of sales, marketing, etc.,

Product Management 281

Product Management Product Manager Product Research Research Software 281

Melissa Perri

OCTOBER 31, 2019

You need this person to not just prioritize, but make a product strategy. A senior Product person’s job is to help you create and deploy that strategy in a way where every team member can easily make a prioritization decision on a day to day basis. using hard data from the market, customers, and financials?

Framework 291

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The Product Coalition

OCTOBER 16, 2024

When my plans to delete were deleted I’ve tried many tactics to make space for ‘maintenance’ activities on product roadmaps, including declarative statements like ‘40% goes to product health’ backed by capacity plans. Then, out of left field, like a slap to the face, marketing said — “But what if someone wants the feature.”

Roadmap 120

Roadmap Onboarding KPIs User Testing Customer Experience 120

The Product Guy

DECEMBER 15, 2019

In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication. Prior to Vydia, Gaudio built and managed the marketing team at video Ad Tech company, Yashi, which was successfully acquired in 2015 for $33M cash by Nexstar Media Group. The Best Product Consultant.

Technical Advisors 370

Technical Advisors Analytic Tools Product Management Product Manager 370

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy.

Leadership 124

Leadership User Testing Strategy Product Strategy 124

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. We knew our market inside and out. Back to the dilemma?—?As

Product Strategy 142

Product Strategy Strategy User Testing Weak Development Team 142