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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

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Building a Great Product Management Organization

Melissa Perri

At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Leadership is frequently involved in lower-level discussions or asks for ad-hoc reports. I gather data through surveys about observations.

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494: Developing Skills in Product Management and Leadership – with Chad McAllister, PhD

Product Innovation Educators

What product managers need to elevate their careers Watch on YouTube TLDR In this episode, I share insights on developing essential skills for product management and leadership. This article summarizes key concepts and takeaways on developing essential skills for product management and leadership.

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A Decade of Product Management

Melissa Perri

They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?" How do we run it in B2B" Managers are less afraid of experimentation.

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What is a Product Strategy Framework? 11 Steps to Create One

Userpilot

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Userpilot’s product analytics reports can help implement and improve your product strategy framework.

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What is Competitive Analysis? [Example + Templates]

Userpilot

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a look at the main components of a competitive analysis report.

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What is a Product Assistant? Responsibilities, Salaries, and More

Userpilot

TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. Additionally, they track performance metrics, prioritize tasks in product backlogs , and contribute to market research.