Product Management University

JANUARY 19, 2023

Here are some of the most common pitfalls product managers experience when trying to develop a portfolio strategy. It works as a KPI, perhaps, but customer value becomes secondary, and that makes everything more difficult because there are too many right answers. We want to make X amount of money this year.”

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

Mind the Product

MARCH 8, 2019

Define a KPI to track process. Build stuff and try to improve KPI. This can be counter-intuitive, as it means revenue isn’t a top priority in the short term, but in the long term it means the business will grow. How do you do this practically? Define the problem you’re solving. Build Conviction.

KPI 172

KPI Banking User Testing Product Research 172

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Don’t get us wrong – we think it’s incredibly valuable to have one KPI that gives a pulse on the entire customer experience. Every company says they’re “customer-centric,” but very few actually are.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

ProductPlan

AUGUST 17, 2020

Focusing your themes on phases of the customer journey enables stronger partnerships between the product team and other functional groups because their goals become less disparate from the product strategy. CUSTOMER KPI: Reach. BUSINESS KPI: Reach as a % of Total Addressable Market (TAM). Phase 3: Set-up.

Onboarding KPIs 105

Onboarding KPIs Roadmap Customer Experience KPI 105

Product Management Lessons from the Trenches

SEPTEMBER 11, 2018

Note that depending on your product and its usage interval, you might have to change this) Retention: 3/7/14 Day Monetization: LTV; Daily revenue per user, units sold, discount rate, unit ASP How to setup your KPI dashboard(s): Once you have done all of the above setting up your dashboard is relatively simple.

Data Visualization 170

Data Visualization Dashboard User Testing KPI 170

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. NPS analysis is not a replacement for product strategy. The Origin of NPS.

Product Research 129

Product Research Customer Experience User Testing KPI 129

Birst BI

DECEMBER 18, 2018

Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more. What happens next is a treasure hunt in identifying the drivers of the KPI’s behavior. Mona Patel works in Birst’s Product Strategy team. How does it work?

Data Visualization 89

Data Visualization Analytic Tools Artificial Inteligence KPI 89

The Product Coalition

OCTOBER 3, 2017

Why can data generated KPIs limit your product? Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data.

KPI 60

KPI User Testing Product Research Product Strategy 60

The Product Coalition

FEBRUARY 27, 2023

With these types of insights, a few things happen here: we expand our KPI list to include things such as “Increase pages/session” and “Increase events/session”, but maybe most importantly, is our insights can now start taking the shape of hypothesis and opportunities.

Data Visualization 133

Data Visualization Customer Feedback Customer Experience Analytic Tools 133

ProductPlan

AUGUST 7, 2020

My Journey Transitioning from Engineering to Product Management. Then, I started gravitating towards product strategy questions, like, “Why am I building products?, I worked with the product leadership to plan out a product strategy. Long term, you can expect to manage a specific KPI (e.g.,

Engineering 111

Engineering Leadership Customer Experience Feedback Software 111

The Product Coalition

MARCH 23, 2020

Retention is a metric that measures how many users return to your product over a period of time and considered to be one of the most important KPIs when trying to analyze the product health or potential, it is a key indicator for growth and impacts almost every key business metric (e.g. DAU, Stickiness, LTV and more).

Onboarding KPIs 78

Onboarding KPIs Customer Experience User Testing KPI 78

The Product Coalition

MARCH 6, 2019

We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Simply follow the below steps and tick them off in turn to deliver the best mobile app product you can. Simply put, you should be obsessed with perfecting the mobile app experience your product provides.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Mixpanel

JUNE 17, 2020

Looking at the personas helped us define our product strategy as well as the content strategy. The post Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization appeared first on Mixpanel. If you’re not deep, deep into classical music, you don’t know what to listen for.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Mixpanel

JUNE 17, 2020

Looking at the personas helped us define our product strategy as well as the content strategy. The post Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization appeared first on Mixpanel. If you’re not deep, deep into classical music, you don’t know what to listen for.

Onboarding KPIs 52

Onboarding KPIs KPI User Testing Roadmap 52

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star? How do you select a good product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Amplitude

MARCH 21, 2018

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Birst BI

JANUARY 29, 2019

A business user simply selects a KPI of interest, and machine learning algorithms run automatically across all data points that are related to generate the key reasons “why” a KPI is trending upward or downward. Mona Patel works in Birst’s Product Strategy team.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

ProductPlan

AUGUST 27, 2021

Regardless of type, stakeholders generally have these attributes in common: Influence : Stakeholders have enough power and strategic importance to the business that their ideas and opinions can impact the ability to advance the product strategy, create a roadmap, and execute it. The post What is Stakeholder Management?

Management 88

Management Management KPI Government 88

Amplitude

JANUARY 23, 2018

They go beyond vanity metrics and have product analytics solutions that allow them to dive deep into their data to understand their customer’s journey. On testing and refining… Bad product teams lack a product strategy, or if they have one that strategy is not clearly delivered throughout their organization.

Weak Development Team 102

Weak Development Team Data Visualization User Testing Analytic Tools 102

ProductPlan

MARCH 6, 2020

Now we’re sifting through the stockpile of ideas and requests hoping something sparks an incremental uptick in a KPI. During this phase, it’s easy to start prioritizing some items that—while undoubtedly worthy in their own right—aren’t really going to impact KPIs at all. For example, let’s say the KPI is increasing ARPU by 10%.

KPI 76

KPI Roadmap Product Research Software Review 76

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Connect Product Strategy to Execution in ProductPlan > Stakeholder alignment Stakeholders must buy into this strategy to push incremental value while working on more extensive initiatives.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

The Product Coalition

OCTOBER 23, 2023

And understood, too, that your Strategic Capabilities — the teams you expect to combine Product, Tech, and UX expertise to create new experiences, and expand growth, won’t thrive in KPI-driven environments. And because strategy is becoming something of a lost art, it’s probably more likely than not this has happened to you.

Strategy 104

Strategy Customer Experience KPI Data Visualization 104

Roadmunk

JULY 20, 2017

Frankly, LTV only becomes relevant to SaaS PMs the longer a product is in market. Looking at the Technology Adoption Lifecycle Model, your LTV is a major KPI once in the Early Adopters phase—just before the chasm. Tracking CAC lets a SaaS PM adjust, pivot, swerve, do whatever needs to be done to improve product strategy.

Customer Experience 74

Customer Experience Product Management Product Manager Technical Review 74

Amplitude

APRIL 9, 2019

Jessica Wagner: I’m a lead product manager at Fueled , a digital product agency in New York that specializes in cutting-edge design and technology for mobile apps, websites, wearables, and blockchain. I’ve spent my entire career in product strategy, so this is a very organic progression for me.

Data Visualization 61

Data Visualization Analytic Tools Feedback Software Reporting Tools 61

Mind the Product

DECEMBER 23, 2019

To help cope with environmental constraints, it is important to understand what specific KPI is being solved with a new roadmap feature. Also, it’s important for the product team to get outside and meet with customers to understand what they’re solving for. This includes how much capacity your team is able to handle.

Engineering 71

Engineering KPI Roadmap Customer Feedback 71

ProductPlan

FEBRUARY 8, 2022

As product management has evolved, so has the scope and scale of the role. The bread and butter product management tasks are prioritizing , evolving product strategy , and managing the product roadmap. The product operations manager also assembles data from multiple sources.

Data Visualization 105

Data Visualization Feedback Software Reporting Tools Research Software 105

ProductPlan

SEPTEMBER 17, 2019

Take a Minimum Viable Product -type approach to identify and select which KPIs make the cut. Ideally, each KPI you include on the dashboard represents a different goal or major area of focus. Revenue/growth related KPI: What metric is most relevant to your product’s bottom line?

Data Visualization 63

Data Visualization Embedded Analytics Dashboard Reporting Tools 63

The Product Coalition

MARCH 15, 2020

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

The Product Coalition

NOVEMBER 26, 2019

Many product managers I speak with know full well that the system is broken and wasteful, but feel powerless to change it. Last tickets available for my Lean Product Management workshop Dec 3–4 in Barcelona. Learn how to create verified product strategy and to put to use the GIST framework in two activity-packet days.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

ProductPlan

JULY 10, 2020

I’ve worked exclusively on digital products for over 14 years , primarily in product and design-centric roles. Thinking back, it’s surprising that it was only about five years ago that I had an important epiphany that would alter the trajectory of our company’s product strategy and my career. Lack of shared goals.

Customer Experience 71

Customer Experience Development Team Review Onboarding KPIs Reporting Tools 71

Mind the Product

JULY 16, 2018

Rather than just collecting statistics, we created a survey that each product person can fill in to provide some data about the interaction: date, type, product(s), use case(s), vertical etc, and some notes on what was discussed/discovered. The survey data all flows through to a power BI dashboard (it really wasn’t that difficult).

Product Research 93

Product Research User Testing Data Visualization Customer Feedback 93

ProductPlan

MAY 2, 2022

The post What Is a Product Operating Model? appeared first on.

Customer Experience 52

Customer Experience KPI Customer Feedback Agile 52

Mixpanel

JUNE 10, 2020

As VP of Product at NerdWallet , I guide product decisions that drive maximum value for our brand and consumers—helping them break down complicated financial topics (e.g. This understanding of why we do what we do is core to our product strategy, and informs every decision we make. what the heck is a Roth IRA?),

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

ProductPlan

OCTOBER 26, 2021

You didn’t just “survey users,” you used that survey data to make recommendations, and one of those recommendations improved a KPI or led to a big deal, which better illustrates the meaningful impact of those actions, not that you just took them.

CTO Coach 98

CTO Coach User Testing Product Research Data Visualization 98

Radical Product

MAY 5, 2020

An iteration-led approach can move financial KPI up and to the right, but it doesn’t always make our world better. Strategy : A comprehensive product strategy helps you answer the following 4 questions. Why does anyone engage with your product? An easy to remember mnemonic is RDCL (pronounced ‘radical’): 1.

KPI 52

KPI Vision User Friction Agile 52