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The value the product should create is not clearly understood : A validated product strategy and an actionable productroadmap are missing. A powerful stakeholder or line manager determines the KPIs —not the person in charge of the product. Then ask yourself how you can tell that these goals have been met.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the productgoals on the productroadmap to discover additional KPIs. But it is not enough.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the productgoals on the productroadmap to discover additional KPIs. But it is not enough.
So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines productgoals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it.
Product key performance indicators (KPIs) will be a lifesaver as you craft your product development road maps, laying the groundwork to support decisions. Unfortunately, not every KPI is going to add value to your plans. Want to see how Gainsight looks in action?
In a recent product management insights report , as many as 57% of PMs said they don’t spend enough or any time road mapping. They also said they wished they had a clearer productroadmap strategy. In addition, product managers said that direct customer feedback and insights were the best sources of their new ideas.
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