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This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. This article will cover 14 metrics to help you achieve just that. Overview: Mobile app analytics metrics Below is a quick summary of the mobile metrics every PM should be tracking. The competition is stiff.
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.
So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Product: What are the key metrics that we’re tracking? Each feedback loop has a minimum of four stages.
This is where metrics can be invaluable, giving clarity on performance, and circumventing potential issues. But with so much data to consider, how can you define the help desk metrics that matter for your team? What are help desk metrics? Help desk metrics vs. KPIs.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).
Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.
We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. The product is the right market fit.
What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This results in faster Aha!
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. A startup development team consisting of a product manager and two offshore engineers was facing major challenges in meeting client deliverable deadlines – repeatedly. THE CAUSE. THE EXPERIMENTS.
Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.
To make this more concrete, let’s look at an example: Objective : Grow the product management team. Key result 1 : Three product managers are hired. Key result 2: The onboarding system is improved, and time-to-proficiency is reduced by 25%. What are Product Roadmaps? The fourth row lists the product’sfeatures.
And we think it applies just as well to productKPIs. ” Here are 14 essential product management KPIs you need to measure (tips for improving them + industry averages included!). TL;DR Product management KPIs are measurable values used to evaluate how well a product achieves its goals.
A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.
Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. This article will help reduce such churn by refining your product management and UX analysis approach. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service.
Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Time-to-value : Tracks how quickly users realize the value of the product.
Its no surprise that design critique is one of the most valuable and common exercises product teams practice when building new products. Product Purpose & Business Goals Alignment Before diving into the design, take a step back and zoom out. What user problem does this product solve forthem? signup conversion)?
In SaaS, a customer onboarding dashboard can become a massive product analytics tool to understand and optimize the user journey. But what type of dashboards can you use to analyze your onboarding process? Let’s explore how a customer onboarding dashboard works and see different examples.
Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. Consider specific features : Your goals and improvement areas will determine the features you need.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. As Hope Gurion discussed in a recent Product Talk post , product teams are often assigned business outcomes rather than product outcomes.
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? What are they?
How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? Product strategy is 100% focused on the customer. [7:23]
MarTech companies had the lowest onboarding c completion rates of all the industries we studied for our SaaS ProductMetrics Benchmark Report. Does it have any impact on new user activation, time-to-value, or other metrics? We also show you how you can improve the key success metrics for your MarTech SaaS.
That’s the average core feature activation rate across the companies we studied for our ProductMetrics Benchmark Report 2024. We also look at ways to improve the core feature activation rate for your SaaS product! We also look at ways to improve the core feature activation rate for your SaaS product!
By combining contextual insights from session replays , heatmaps, and behavior analytics, user session analysis helps you interpret metrics through the lens of real user journeys. Imagine a product team celebrating a 200% spike in sign-ups after a promotional campaign. On the surface, it looks like a win.
According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. This is because the client onboarding process in financial services faces unique challenges. What are they? Let’s get started.
A product adoption dashboard helps you visualize key adoption metrics so you can make data-driven decisions and boost user engagement. In this article, we cover the following: Why you need a product adoption dashboard. The most important metrics to track and why they matter. Track product adoption metrics in one view.
Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. It provides the speed and efficiency mobile apps require for constantly changing products while maintaining the security and integrity of existing systems.
That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?
With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. At Intercom, our Support Ops and Product Education teams work hand-in-hand to deliver proactive support to our customers.
Would you like to learn how to design a SaaS metrics dashboard for your team without any coding? We also explain what metrics you may want to track and how to use the insights they offer. The Core Feature Engagement dashboard focuses on tracking usage and adoption trends for a pivotal productfeature to drive engagement strategies.
Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. web analytics, in-app surveys , product analytics).
With so many options out there for consumers, the FinTech onboarding process is crucial for any FinTech company looking to set itself apart. As with every digital product, the first few minutes on your app will determine whether the user sticks with it or abandons it. Always explain why any information is needed before requesting it.
We know NPS can be a powerful tool if used correctly, and recognize the value in having one metric to provide a holistic pulse on your customer experience. Roadmap prioritization and feature adoption (or lack thereof). How easy was the new feature to use? Have you used this feature yet? What would your ideal feature be?
Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
How does customer onboarding in banking work? You will also learn the main challenges involved in the onboarding process in banking, best practices and explore the best onboarding software tools for the job. Streamline the sign-up process by collecting only essential information. Why do you need it in the first place?
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