Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

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Positioning Product Research Customer Experience Feedback Software 126

Modus Create

MARCH 14, 2023

In this post, we share 10 digital transformation examples from 10 industries. Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. The post 10 Digital Transformation Examples from 10 Industries appeared first on Modus Create.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Technical Review 98

The Product Coalition

JULY 8, 2021

It means that NLP can be applied to consumer texts, such as surveys, social media posts, contact forms, emails, or call transcripts, to gauge the consumer attitude (positive, negative, and natural) toward specific financial products or the bank in general. It opens tremendous opportunities for different industries.

Data Visualization 154

Data Visualization Reporting Tools Analytic Tools Banking 154

Clint Padgett – Project Success

JUNE 14, 2024

She also emphasizes the role of positive intentions in leadership, sharing how this approach not only resolves conflicts but also integrates new technologies and industry standards into everyday operations. This is the third part of a three-part discussion.

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Positioning Leadership Technology Information 52

The Product Coalition

AUGUST 30, 2021

Driven by new global food trends, the flavor industry has grown towards organic and natural ingredients. Flavor industry: Market overview The global flavor market has experienced dramatic growth in the food & beverage sector in the past few years. Ever-changing guest interests lead to demands for the flavor market.

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Reporting Tools Software Review Systems Review Technical Review 131

The Product Coalition

APRIL 17, 2023

By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.

Generative AI 121

Generative AI Feedback Software Research Software User Testing 121

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. So how do you assess positioning? Hang out with Sales.

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Positioning B2B Differentiation Analytic Tools 52

The Product Coalition

FEBRUARY 24, 2021

The fact that 60% of the US population who own a smartphone downloads healthcare applications and 94% of doctors and physicians admitted the indispensable position of healthcare mobile application development. This means that healthcare applications are nothing less than a revolution and vital forerunner in the healthcare industry.

Healthcare 106

Healthcare Data Visualization Artificial Inteligence User Testing 106

UX Studio: Product Management

OCTOBER 9, 2021

As the maturation of the interviewed researchers’ specific industry has sped up, UXR rose to match it. While there is still much to do before we can feel like our seat at the table is secured, the industry has certainly seized the opportunity and made its lasting statement on the importance of knowing one’s customer well. .

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Positioning User Testing Customer Experience Research Software 108

Userpilot

AUGUST 10, 2023

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. The average CAC varies across industries. LTV: CAC ratio formula.

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Customer Experience User Friction Customer Feedback Onboarding KPIs 72

Alchemer Mobile

FEBRUARY 6, 2020

What was once a fairly siloed role has transformed into a high-impact leadership position within the most innovative companies. The post The Best Product Management Quotes from Top Industry Leaders and Influencers appeared first on Apptentive. The role of the product manager is changing faster than ever.

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Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Professional industry associations.

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Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 22, 2022

What UX trends are shaping the SaaS industry in 2022? Use emotional design to create a positive user experience when users engage with a product. Asana evokes positive emotions in users with gamification elements to create a great in-app experience. Evoke positive emotions in your UX with gamification elements.

Feedback Software 108

Feedback Software UX User Testing Embedded Analytics 108

Userpilot

APRIL 11, 2023

Understanding the average customer retention rate for your industry is critical to determining the health of your business. However, the average customer retention rate by industry varies wildly. Customer retention rates by industry Of course, the ideal retention rate is 100%. But this number is hardly attainable.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization User Testing 93

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. Customer industry dynamics and how they shape the strategies and priorities of your target customers from the top down. The post How Product Management & Product Marketing Lead From a Position of Strength appeared first on Proficientz.

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Positioning Product Marketing Marketing Product Management 100

UX Planet

DECEMBER 15, 2023

Photo by KOBU Agency on Unsplash Having a mentor in the industry was a game-changer for me. I could reach out to Terris at any time with questions about the intricacies of the industry, seeking guidance on job-related challenges, or understanding nuanced processes. We met up and got some food at a South African restaurant.

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Positioning Feedback Software Research Software User Testing 52

Product Management University

JUNE 25, 2018

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches.

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Gainsight

MAY 31, 2023

Gainsight has also earned the top spot in the Enterprise Relationship Index, with a 91% relationship score, surpassing the industry average of 83%. The post Gainsight Continues Its Leadership Position in Customer Reviews appeared first on Gainsight Software. Review CS on G2, Review PX on G2, Review Digital Hub on G2.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Usersnap

OCTOBER 21, 2021

They can provide positive feedback in the survey, and ultimately give you a great referral. The position of each customer is then known by segmenting the respondents into 3 groups ( detractors, neutrals, and promoters ). 6 Steps to Use A Positive Customer Survey, NPS or CSAT, for More Referrals.

Product Research 93

Product Research Feedback Software User Testing Research Software 93

Intercom, Inc.

FEBRUARY 5, 2019

To help get you started, we’ve curated advice from industry leaders at and outside of Intercom. “Put simply, your sales strategy is how you’ll drive revenue” Generally your sales strategy will include things like your target market, ideal customer profile , go-to-market positioning, sales motions, methodology and channels.

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Outbound Strategy Inbound Customer Experience 177

Gainsight

MARCH 6, 2020

” We need a pathway to take positive action. To reassert some positive control over our universe. So here are five positive, proactive things I want to challenge you to do, based upon our five values at Gainsight. Our teams need us now to be like those confident, positive, and brave pilots from years ago.

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Positioning Airlines Government Events 126

PMLesson's Ace the PM Interview

FEBRUARY 1, 2020

I felt these industries in the last few years have economically developed tens of thousands of people around the world, and by building the right products for them, I’d get to advance people using technology. Learning new industries from scratch was both difficult and exhilarating. Hence, every action should lead to positive impact.

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Positioning Technical Cofounder Startups Customer Feedback 87

Userpilot

AUGUST 18, 2022

Positive customer experiences result in improved customer retention and loyalty. Add elements that spark positive emotions that build a stronger connection between your brand and your customers. Emotional design involves building product experiences that spark positive emotions. Asana celebrates success and builds connections.

Feedback Software 93

Feedback Software Data Visualization Embedded Analytics User Testing 93

Centercode

MAY 7, 2020

If you’re someone who’s been charged with managing a beta testing program, these five industry superstars know what you’re going through. It’s part of being an owner of a feedback community — you’re in a position to incite that passion.” More from Inside the CV Industry.

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User Testing Customer Feedback Transportation Product Research 98

Userzoom

MAY 12, 2020

This is why it’s crucial for healthcare companies to understand the current trends and best practices within the health industry in order to tackle the challenge of adapting to new digital priorities. The post Four ways the healthcare industry is transforming digital experiences during COVID-19 appeared first on UserZoom.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

Userpilot

OCTOBER 15, 2021

In this article, we'll talk about types of SaaS conversion rates, the industry benchmarks for each of them, and 10 conversion rate optimization tactics to help you grow your SaaS business steadily. Industry benchmarks. Useproof reports an industry benchmark of 25% free trial conversion rate for opt-in trials.

Feedback Software 99

Feedback Software Customer Experience Customer Feedback Data Visualization 99

The Product Guy

NOVEMBER 5, 2024

A strong PM brand can: Increase your influence internally with stakeholders and externally within the industry. Build trust with teams and leadership, positioning you as a thought leader and a go-to person for strategic decision-making. This clarity helps shape how you position yourself both internally and externally.

Branding 115

Branding Feedback Software Analytic Tools Product Management 115

Product Management University

FEBRUARY 12, 2024

Start by looking at specific market segments, preferably vertical industry segments. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. The Most Basic Rule of Product Positioning 3. It’s more about demonstrating stronger leadership.

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Product Marketing Marketing Customer Experience Differentiation 147

Sequent Learning

APRIL 29, 2021

INDUSTRY Insights Interview on Coaching Product People. The product manager role is one of the most important positions in an organization. When you have great product managers, it makes your job as a leader much easier.

Customer Feedback 52

Customer Feedback Positioning Product Management Product Manager 52

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. Education is a key tenet to Adjust, and as thought leaders in the industry, we produce a lot of research and resources for marketers in Japanese.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

The Product Coalition

NOVEMBER 16, 2020

Of course, this is just an idea, but I think Soundcloud should work on those kinds of initiatives to reaffirm their position and what they stand for: revealing artists through their community. The concept leans on the “rewards of the tribe” and “rewards of the self” in some ways. Time to sum it up!

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com. Useful link: Check out the INDUSTRY 2021 Virtual Conference , April 20-21.

User Testing 69

User Testing Feedback Software Data Visualization Product Management 69

The Product Coalition

JULY 20, 2018

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. The above examples are just some of the brands currently carving out their niche in huge industries.

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Artificial Inteligence User Testing Data Visualization Customer Experience 62

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

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Positioning Analytic Tools Data Visualization Strategy 59

Indicative

JANUARY 14, 2021

That follows years-long trends toward healthy living, fitness, and overall wellness that yielded an explosion (upwards of 300% growth) in the sheer number of users and apps at play in the industry. . Comparing these two cohorts should help you understand how you can improve your product to influence buying behavior in a positive way.

User Testing 91

User Testing Customer Experience Data Visualization Analytic Tools 91

Product Management University

OCTOBER 19, 2023

company name] expands its AI coach language to 96, the most in the industry. Play the role of prospective customer and see if any of these headlines give you a reason to read the body of the press release. company name] introduces fully integrated video that expands the power of the [company name] technology platform.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com. Useful link: Check out the INDUSTRY 2021 Virtual Conference , April 20-21.

User Testing 62

User Testing Feedback Software Data Visualization Product Management 62