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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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Dear Strategy 148: Industries, Markets, and the Evolution of PESTEL

Dear Strategy

On this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of.

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3 Successful Companies Leading Industries Using Market Segmentation

Gocious Blog

We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition.

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What it means to be a product manager in the pharmaceutical industry 

Mind the Product

Pharmaceutical product managers drive life-saving therapies to market, expertly navigating regulatory challenges and product lifecycles to ensure innovative treatments reach patients. Read more » The post What it means to be a product manager in the pharmaceutical industry appeared first on Mind the Product.

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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! 📆 August 7th, 2024 at 9:30a PT, 12:30p ET, 5:30p BST

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Everything wrong with the product management job market. And how to fix it

Mind the Product

Discover the evolving challenges in today's product management job market and insights from industry experts. Read more » The post Everything wrong with the product management job market. Learn how recent changes impact candidates and employers. And how to fix it appeared first on Mind the Product.

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The Best Product Roadmap Software by Industry

Gocious Blog

Clear and effective product roadmaps are crucial for success across all industries, especially in highly competitive markets.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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The Marketing Funnel: "When and How To Use Research"

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Optimize Your Product Team to Win in the Market

We’ve uncovered the product management skills most critical to your team’s success in the market. Access a free personal skills assessment your team members can complete and compare results against your industry. Accenture’s Return on Learning study reported that training can yield an impressive 353% ROI through skills improvement.

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How to Choose the Right Business Intelligence Vendor

Dresner Advisory Services has just unveiled their “2022 Business Intelligence Market Study,” an in-depth look at the business intelligence industry that ranks more than two dozen BI vendors in areas like product, service, support, and overall customer satisfaction. How does your current BI vendor stack up against the competition?

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AI in Manufacturing

Manufacturers want to deliver the best products on the market as quickly and ethically as possible. Real stories showing how real manufacturers are revolutionizing their industries. They want to increase productivity and profits. Their problems and needs don’t change, but the technology and solutions do.

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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data? Despite its significance, many organizations struggle to collect and utilize feedback appropriately.

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How AI Can Radically Change Your Business

That's why it is so important to be on top of the cutting edge solutions available in the market. Artificial Intelligence has become a massive force that's to be reckoned with, as it's quickly transforming the landscape across multiple industries. Today, they come in the form of AI-based tools.