Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. Who owns Product/Market fit – Marketing, Sales, or Business? But are Those Your Users’ Priorities?

User Testing 154

User Testing Product Marketing Marketing Product Research 154

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Alchemer Mobile

AUGUST 28, 2023

Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum. After eight years at Qualtrics, he knows our industry and target buyers extremely well. Alchemer is positioned to be one of the winners in the consolidation of customer experience and feedback. Alchemer is a KKR portfolio company.

Feedback Software 130

Feedback Software Research Software User Testing Product Research 130

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Manager 163

Product Manager Product Management Research Software Feedback Software 163

Mind the Product

AUGUST 9, 2017

My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry. While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy.

Artificial Inteligence 153

Artificial Inteligence Research Software User Testing Product Manager 153

Product Management University

NOVEMBER 21, 2022

Your HCM portfolio is sold across a variety of industry verticals like healthcare, retail, manufacturing, hospitality, banking, government, etc. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers.

White Paper 130

White Paper Research Software Management Management 130

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 105

Education Research Software Feedback Software Analytic Tools 105

ProductPlan

MAY 22, 2024

Will there be significant positive impacts in the way they work? Market Research : Problem statements are invaluable in market research by framing discussions and questions. The potential impact of your solution is a source of motivation and inspiration throughout your product development journey.

Product Research 105

Product Research Telecommunications User Testing User Friction 105

bpma ProductHub

OCTOBER 16, 2016

There are examples of companies doing both across many industries: Tesla drives the electric-car industry forward with range, luxury, style, battery technology and radar-based self-driving technology. Now we’re seeing other industries pick up these ideas and adapt them to their own. On Product Management, 2016 and Beyond.

Reporting Tools 150

Reporting Tools Research Software Analytic Tools User Testing 150

Roy Madden

JANUARY 29, 2021

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Sachin Rekhi

NOVEMBER 14, 2016

As product designers, we aspire to build product experiences that are not only useful (solve a real pain point for our users) and usable (effortlessly allow our users to accomplish their goal), but ultimately delightful (elicit a positive emotion from users).

Customer Experience 135

Customer Experience User Testing Customer Feedback Framework 135

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. You can use industry reports and databases for this purpose. SWOT analysis.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Product Research 159

Product Research User Testing Marketing Weak Development Team 159

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. SWOT analysis.

Data Visualization 89

Data Visualization Research Software Reporting Tools Feedback Software 89

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

The Product Guy

OCTOBER 9, 2018

Your best customer partners are those who are also able to think strategically about the industry, their role within it, and your role within it. operations engineer across a wide variety of industries. Don’t hesitate to show your strategy documents to your most trusted customers for early feedback. Strategy is never done.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

MAY 14, 2021

PR refers to a set of activities for building sustainable relationships with target customers, investors, public media providers in the target market. So, when will companies execute market penetration strategy? Case 2: market share of main competitors is falling with market demand remains.

Reporting Tools 114

Reporting Tools Strategy Technical Review Marketing 114

The Product Coalition

APRIL 7, 2021

As a consequence of this, the mobile app development industry is on the rise now. After investigating the top mobile app development companies on Clutch and The Manifest, as well as researching their service offering and client feedback, we have compiled this list of the industry leaders in Poland.

Research Software 115

Research Software Feedback Software Artificial Inteligence User Testing 115

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. This goal is specific and measurable (20% increase in MRR).

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management.

Data Visualization 91

Data Visualization Analytic Tools Research Software Feedback Software 91

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Investigate the broader market landscape, including competitors and industry trends, to identify opportunities and understand customer needs in context.

Data Visualization 90

Data Visualization Customer Feedback User Testing Analytic Tools 90

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. I sat down with an industry veteran to make some sense of it. The spectrum of the position ranges from the strategic level to the communication level. This is achieved via market research & analysis.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. You can lose a competitive advantage when using cost-plus pricing due to not conducting market research. This approach might not be the most suitable for industries like SaaS.

User Testing 85

User Testing Research Software Software Review User Friction 85

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. Fireart has many positive reviews on Clutch, and all of its previous clients claim that this team stands out with its excellent project management, effective communication, and beautiful UX design.

Customer Experience 92

Customer Experience Research Software User Experience User Testing 92

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Write a positioning statement.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 126

Data Visualization Artificial Inteligence Analytic Tools Research Software 126

Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. While you can host webinars yourself, also explore collaborating with industry influencers or complementary businesses to co-host some sessions. Personalize your campaigns.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

FEBRUARY 23, 2022

This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. For example, the respondents have to decide between “positive” and “very positive” when asked about their experience. What is survey bias?

Product Research 90

Product Research User Testing Customer Experience Customer Feedback 90

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. For example, start a weekly newsletter discussing the latest news or trends in your industry.

Feedback Software 82

Feedback Software Research Software User Testing Product Research 82

ProductPlan

JANUARY 27, 2022

With thousands of unfilled positions listed on job boards, companies compete for scarce and selective talent. Knowing the business is willing to invest time and money in these educational opportunities shows the company cares and can increase retention, loyalty, and a positive atmosphere. Product management is no exception.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98