Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Alchemer Mobile

AUGUST 28, 2023

Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum. After eight years at Qualtrics, he knows our industry and target buyers extremely well. Alchemer is positioned to be one of the winners in the consolidation of customer experience and feedback. Alchemer is a KKR portfolio company.

Feedback Software 130

Feedback Software Research Software User Testing Product Research 130

The Product Coalition

FEBRUARY 6, 2020

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 105

Education Research Software Analytic Tools Feedback Software 105

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. SWOT analysis.

Data Visualization 93

Data Visualization Research Software Reporting Tools Feedback Software 93

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. You can use industry reports and databases for this purpose. SWOT analysis.

Data Visualization 101

Data Visualization Framework Product Strategy Analytic Tools 101

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." We've come a long way but we still have far to go.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

ProductPlan

MAY 22, 2024

Will there be significant positive impacts in the way they work? Market Research : Problem statements are invaluable in market research by framing discussions and questions. The potential impact of your solution is a source of motivation and inspiration throughout your product development journey.

Product Research 105

Product Research Telecommunications User Testing User Friction 105

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

User Testing 89

User Testing Data Visualization Feedback Software Research Software 89

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. This goal is specific and measurable (20% increase in MRR).

Research Software 93

Research Software Analytic Tools Product Marketing Product Research 93

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Investigate the broader market landscape, including competitors and industry trends, to identify opportunities and understand customer needs in context.

Data Visualization 95

Data Visualization Customer Feedback User Testing Analytic Tools 95

Product Management University

NOVEMBER 21, 2022

Your HCM portfolio is sold across a variety of industry verticals like healthcare, retail, manufacturing, hospitality, banking, government, etc. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers.

White Paper 130

White Paper Research Software Management Management 130

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Userpilot

SEPTEMBER 16, 2024

Diversification : Introduce new products to new markets to spread risk and reach new audiences. Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. Canva for Education. HubSpot’s multiple products. PLG collective partners.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

Product Innovation Educators

NOVEMBER 11, 2024

Based on Jay’s experience at Dell Technologies, effective competitive intelligence includes: Function Description Business Impact Competition Analysis Understanding competitor products and strategies Improved product differentiation Strategic Evaluation Assessment of corporate and product strategies Better strategic planning Market Motion Analysis (..)

Data Visualization 90

Data Visualization Reporting Tools Research Software Feedback Software 90

Userpilot

JUNE 19, 2024

A product marketing manager job description outlines the key responsibilities, must-have skills, and qualifications one needs to succeed in this role. The specific requirements for this role will vary depending on the company size, industry, and the product or service itself.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. I sat down with an industry veteran to make some sense of it. The spectrum of the position ranges from the strategic level to the communication level. This is achieved via market research & analysis.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

JUNE 27, 2024

In this article, we will outline the typical journey for a marketing analyst, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. You also learn to learn more about marketing channels and how to monitor performance and gather marketing data.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JULY 28, 2024

TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. Learn how to conduct effective market research.

Data Visualization 52

Data Visualization User Testing Analytic Tools Feedback Software 52

Userpilot

JUNE 17, 2024

You can progress to a senior position by demonstrating strong organizational and communication skills. Let’s take a look at these responsibilities: User and Market Research : A product launch manager executes market research and competitive analysis to identify trends and potential challenges for new product launches.

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. You can lose a competitive advantage when using cost-plus pricing due to not conducting market research. This approach might not be the most suitable for industries like SaaS.

User Testing 90

User Testing Research Software Software Review User Friction 90

Userpilot

JULY 20, 2024

TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. Network within the industry and stay up-to-date on trends by attending events and webinars. Learn how to conduct effective market research. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

AUGUST 22, 2024

Maja Voje is a globally recognized GTM expert who has made significant contributions to the scaling of various businesses across different industries and countries. It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques.

Books 94

Books User Testing Analytic Tools Feedback Software 94

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Userpilot

JUNE 19, 2024

The specific requirements for this role will vary depending on the company size, industry, and the complexity of the product being launched. Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Deep understanding of market trends, customer needs , and competitive landscape.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 17, 2024

In this article, we will outline the typical journey for associate product managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

JULY 24, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 26, 2024

In this article, we will outline the typical journey for a localization manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Best tool for business intelligence (Power BI) : You need to carry out market research on your location and report findings to stakeholders.

Research Software 52

Research Software Analytic Tools Data Visualization Reporting Tools 52

Userpilot

JUNE 19, 2024

TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company. The specific requirements for this role will vary depending on the company size, industry, and the marketing channels used. What is a marketing analyst?

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JULY 22, 2024

By offering unique products or entering underserved markets, you gain a competitive advantage and establish a stronger market position. Challenges in market expansion There are numerous hurdles to overcome when venturing into new markets. Join the 2024 Product Drive Summit in October.

Research Software 80

Research Software Feedback Software Analytic Tools User Testing 80

Userpilot

JUNE 17, 2024

A career as a user acquisition specialist offers various opportunities for advancement in the SaaS industry. Senior user acquisition manager(4-6 years) : This position involves leading user acquisition efforts, mentoring junior team members, and managing larger budgets and more complex campaigns.

Data Visualization 52

Data Visualization Customer Experience User Testing Analytic Tools 52

Userpilot

JUNE 30, 2024

Let’s take a look at these responsibilities: User and Market Research : A product launch manager executes market research and competitive analysis to identify trends and potential challenges for new product launches. digital marketing certifications for software launches).

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management.

Data Visualization 95

Data Visualization Analytic Tools Research Software Feedback Software 95

The Product HQ

APRIL 20, 2024

Common skills among eCommerce product managers include being able to do market research, run an online store, craft a product strategy, and develop customer journey roadmaps for websites. Running an eCommerce company also requires a working knowledge of how websites work, digital marketing, and retail. Otherwise, skip ahead.

Customer Experience 52

Customer Experience User Testing Product Research Product Management 52

UX Planet

SEPTEMBER 10, 2024

In this blog, we’ll explore the six levels of the UX Pyramid , and discuss how businesses can strategically address each level to deliver a more meaningful and positive user experience. It serves as a valuable mental model aiding designers and developers in prioritizing elements that enhance a positive user experience.

Customer Experience 59

Customer Experience UX Research Software User Testing 59

Userpilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Conduct thorough market research : Analyze your target audience, competitors, and industry trends.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Userpilot

JULY 25, 2024

TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management. Learn how to conduct effective market research.

User Testing 52

User Testing Analytic Tools Data Visualization Feedback Software 52