Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. Spendesk thinks about building its company in three stages: startup, growth, and scale. Instead, focus on fostering a culture of communication and feedback loops between the team. This is why I decided to jump in.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. 8 steps to develop a winning sales strategy.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. Despite attending university at Santa Barbara, not too far from the mecca of tech that is Silicon Valley, Maggie never thought she would end up working in technology. Look for the team players.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

MAY 21, 2020

In this informative BoS Talk, Alex Yang and Elpie Bannister take us through the Simprints’ method of finding, hiring, nurturing, and developing top talent and explain a few of the processes they had to go through to hone this skill. So, against this calibre of competition how does a small startup managed to remain competitive?

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JULY 26, 2016

Mikey Trafton: How To Manage Your Badass Team. Bethany Pagels-Minor: The Many Flavors Of Agile – What’s The Right One For Your Team? Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Tom Adeyoola: Why Your ‘Brilliant’ Technology Fails To Have Impact.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Passively discovered —Their LinkedIn profile looked like a match, so you (or your talent team) approached them. Can they speak intelligently about technology fundamentals?

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. Tim Barker, CEO, DataSift.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. So when you see a spike in demand, you can meet it, no matter what size your team is. “We We’re here for you.”

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. April is returning to BoS in 2020!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

SEPTEMBER 20, 2018

Sometimes, however, blocks can develop in the pipeline. Sales and marketing tactics can vary, but to succeed, the teams need to be aligned around one plan : a revenue plan, not a sales plan and a marketing plan. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99