Intercom, Inc.

APRIL 29, 2020

It’s validated by what we’re hearing in the market – our survey of 400 support leaders found 47% of support teams have seen an increase in inbound queries. Looking at our own product, we can see conversations with end users in Intercom have hit a number of all-time highs since February.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. Getting backlinks, i.e. the inbound links that lead to your site from other sources.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

JUNE 6, 2019

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Intercom, Inc.

MAY 8, 2019

That’s not inherently bad, but that does change a lot about the way that we operate” Meghan Keaney Anderson has been doing just that at HubSpot for the past 8 years, which feels like a lifetime in the world of startups. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

APRIL 14, 2020

Inbound conversation volume has more than doubled for nearly half of support teams since the outbreak. When healthcare startup accuRx experienced a huge surge in conversation volume due to COVID-19, they turned to Resolution Bot to help pick up some of the slack. Let automation do the repetitive work.

Customer Experience 223

Customer Experience Reporting Tools Data Visualization Inbound 223

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Cold inbound interest: You’re seeing cold inbound interest in your product.

B2C 116

B2C Customer Experience User Friction User Testing 116

Ask Benny

AUGUST 27, 2024

This approach risks transforming product teams into mere feature factories, jeopardizing their ability to do both inbound and outbound and deliver substantial value. The Role of the Product Leader Marty underscored that the product leader's role encompasses strategic decision-making and mentoring product managers.

Product Management 113

Product Management Product Manager Outbound Inbound 113

Lenny Rachitsky

JANUARY 16, 2024

ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g.

User Testing 140

User Testing B2C Outbound Feedback Software 140

The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. Many blue-ocean startups start here. Think about HubSpot, which created the inbound marketing category, and PayPal, which solved the secure online payments problem back in the days that exposing your credit card number on any website was extremely risky. that’s where you are at.

Education 156

Education Marketing Weak Development Team Advertising 156

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago. Why you need a mechanism for free acquisition.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. But as she began looking into it, Ellen learned that a lot of the packaged products you can plug in to your app are pretty pricey for a small startup, especially at scale.

Product Research 312

Product Research Feedback Software Analytic Tools User Testing 312

Sachin Rekhi

MARCH 1, 2011

The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup. Similarly, we talked about how Netflix did a fantastic job of putting together an astonishing culture deck that certainly caused a boost to inbound recruiting with the company.

Engineering 60

Engineering Startups Inbound Presentation 60

The Product Coalition

JULY 16, 2023

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 147

Strategy Product Management Product Manager Management 147

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Intercom, Inc.

JANUARY 5, 2023

I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. As the Head of Growth, Ed’s mission is straightforward if far from simple – taking the company’s already skyrocketing growth and accelerating it. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on.

Education 132

Education Marketing Weak Development Team User Testing 132

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Product Talk

JANUARY 4, 2023

We had tons of inbound leads, the business was growing, and I felt ready for a new challenge. During the ‘08 recession, I was the CEO of a startup that saw our revenue go effectively to zero in a few short months. In December 2019, the world felt easy. I had a full book of business for coaching. So I started writing my book.

Product Research 178

Product Research Software Review Travel Books 178

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. First the features, then the inbound marketing.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

JULY 11, 2019

You might say it’s one of the strongest advantages a startup has. Michael: Most people listening probably think of HubSpot as this inbound marketing company. In this article you talk about five phases of customer service as a startup grows and what companies should or should not be focusing on at each stage.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. You often see entrepreneurs move into a product management role after their startup. This will likely be interfacing with the product team and product managers.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. Startup veteran and investor, Keith Rabois touched upon this in his lecture How to operate ¹ Actually, what I would recommend is doing what I call a calendar audit.

Product Management 124

Product Management Product Manager Technical Review Software Review 124

Andrew Chen

SEPTEMBER 24, 2018

It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., Startups have to choose where they want to play, and what organization they want to build. and my colleague Martin Casado (prev Nicira, acquired by VMWare).

Enterprise 76

Enterprise Inbound Advertising B2B 76

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

MARCH 8, 2022

See more in Lena’s talk about building an innovation team and a “startup” within a larger organization on Product Drive or watch a shorter interview with her on that topic here: 6. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 30, 2024

While other CRMs rely on inbound marketing and content to acquire customers , Salesforce reaches its enterprise clientele directly through account-based marketing (ABM) along with large-scale industry events that cement the platform as a market leader.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. You have to go after a different person as your actual ideal customer profiles companies.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

DECEMBER 12, 2018

It’s probably overkill for a smaller business, but if you’re moving from startup to scale-up, Marketo is perfect for those looking to grow and market to a large audience with a high degree of segmentation. In fact, they often have little insight into whether or not reps have actually advanced inbound leads or not.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

JULY 1, 2019

HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Use Data to Build a Better Startup Faster”. Over the past 15 years he held senior product management roles at Google, Microsoft and a number of startups. Barcelona?

KPI 108

KPI Data Visualization Workshop Analytic Tools 108

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. When most people at startups think about the early journey, they’re thinking about product-market fit and the right groups of people to actually use this product. Can I get them to use it?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Brian Balfour

OCTOBER 13, 2017

Content and inbound sales was the bread and butter of HubSpot's history. The ARPU of the $25/user tier just didn't support the higher CAC channels of content and inbound sales. In the earliest days of your startup, I recommend revisiting this framework monthly as the pace of change is quicker.

Framework 111

Framework User Testing Customer Experience Inbound 111

Userpilot

NOVEMBER 17, 2021

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. 2,000+ customers. 5 products.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66