Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability
Business of Software Conference
NOVEMBER 1, 2023
While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. While some strategies were more successful than others (radio being a surprising one!)
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