Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

JUNE 24, 2024

Effective customer communication management creates the foundations for building successful customer relationships. Let’s explore the definition and importance of CCM, its current trends, and the best practices for your customer communication strategies.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 5, 2022

Today, many software companies are delivering their software over the internet via web-based log-ins compared to traditional installed software. You might use SaaS applications daily already, cloud software like Google Drive, Zoom or Slack. Or are you wanting to code and develop software? The metrics (ie.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started!

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Understandably, all of this translates into improved customer acquisition.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userzoom

JULY 9, 2019

Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? The data we capture from each group and their interaction with the variant can help you to make informed, evidence-based decisions about marketing, design, and user experience. Why should you A/B test?

User Testing 113

User Testing Product Research Research Software Testing 113

Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

Data Visualization 52

Data Visualization Reporting Tools Analytic Tools Customer Feedback 52

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Userzoom

JULY 9, 2019

Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? The data we capture from each group and their interaction with the variant can help you to make informed, evidence-based decisions about marketing, design, and user experience. Why should you A/B test?

User Testing 100

User Testing Product Research Research Software Testing 100

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Susan Stavitzski – Customer-Driven Product Person and Product Leader. Teresa Torres is an internationally renowned author, speaker, and coach.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JUNE 17, 2024

TL;DR A customer insights manager is a professional responsible for analyzing and interpreting data related to customer behavior , preferences, and feedback to inform strategic business decisions. Leveraging the right tools for customer insights can significantly enhance your ability to gather, analyze, and act on customer data.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

Userpilot

JUNE 19, 2024

Starting a career as a customer insights manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had But it’s quickly falling out of favor, diminishing the customer experience, and putting unnecessary pressure on already strapped customer-facing teams. What’s the solution? had its day. What Changed?

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Moving forward, I have my eye on things like strategic customer insights, partner marketing and pricing strategy/intel. General sales support. Competitive/market intel.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Moving forward, I have my eye on things like strategic customer insights, partner marketing and pricing strategy/intel. General sales support. Competitive/market intel.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Usersnap

NOVEMBER 26, 2023

Unlike Jira Software, which is adept at tracking and managing development tasks, JPD fosters stakeholder alignment and strategic planning. For those new to the platform, we want to offer our real example of using Jira Product Discovery over the past quarters as guidance on maximizing the benefits of this powerful tool.

Product Research 52

Product Research Feedback Software Analytic Tools Customer Feedback 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

UX Studio

APRIL 6, 2023

We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. We’ve redesigned and rebranded an art and design university’s website.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. We’ve redesigned and rebranded an art and design university’s website.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

FEBRUARY 10, 2022

Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211