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How to Become a Retention Specialist [+Tools and Resources]

Userpilot

Learning the tools essential for the role is also essential. Learning the tools essential for the role is also essential. Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc.

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The Ultimate Guide to Effective Product Market Research in SaaS

Userpilot

Primary and secondary research methods are key to effective market research, with primary research involving direct data collection from the target audience, and secondary research focusing on existing data sources like trend reports and market statistics. Market research uses primary market research as an essential tool.

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What is Marketing Research? Examples and Best Practices

Userpilot

Primary market research gathers specific data directly from the target audience using tools like surveys and focus groups, while secondary market research utilizes existing data from various sources to provide broader market insights. Market research uses primary market research as an essential tool. What is primary market research?

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.