Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

MARCH 8, 2022

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Hana Mohan , CEO of Magic Bell.

Technical Advisors 106

Technical Advisors Product Research Analytic Tools User Testing 106

Intercom, Inc.

MAY 6, 2019

It’s a lot easier to feel comfortable with a product if we know there’s a community around it or there’s someone you can turn to for immediate answers to your questions. So the final way you can improve your product adoption process is to make your support more accessible.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Research Software 196

Userpilot

JULY 2, 2022

This urgency will push them to learn about your product, start using it and make a decision quickly. A 15% conversion rate is okay if you’re new in the market and probably haven’t nailed product-market-fit yet. Some SaaS products can’t be self-served. What is a good SaaS trial conversion rate?

Analytic Tools 103

Analytic Tools User Testing Customer Experience Data Visualization 103

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 75

Research Software Strategy Customer Experience User Testing 75

Userpilot

JULY 19, 2021

– you might need in-person training. Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement.

Analytic Tools 96

Analytic Tools Research Software Reporting Tools Customer Communications 96

All About Product Management

JULY 9, 2010

I often hear and read of Product Managers and Product Marketing Managers stressing at their yearly appraisals that they get too bogged down with the tactical and have no time for the strategic and visionary part of the job. Vision and Strategy – 20% 2. Execution and delivery – 40% 3.

Product Research 48

Product Research Technical Review Strategy Product Manager 48

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Manager Product Management 60

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close. The company was also getting pulled upmarket.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

JULY 19, 2021

By highlighting common stumbling blocks that prevent product adoption, you can create additional content and resources that help people to get the most out of your product, leading to stickier users – great for product education teams , customer success teams , and product marketing teams.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

MARCH 29, 2024

HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. Once a user starts taking any of these courses, they experience the power and versatility of HubSpot's CRM and marketing platform.

Branding 83

Branding Analytic Tools Feedback Software User Testing 83

NextBigWhat

OCTOBER 30, 2020

Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it. You can always feel product-market fit when it is happening. The customers are buying the product just as fast as you can make it. Great Customer Exp AND Great Margins.

User Testing 52

User Testing Reporting Tools Product Manager Product Management 52

Userpilot

APRIL 26, 2024

Customer success teams are your first line of defense in ensuring users accomplish their JTBD (job to be done) so don’t hesitate to invest in employee training. Aligning the goals of your product team , customer success agents, and existing customers is the best path to success. Churn rate. Customer stickiness score.

Feedback Software 55

Feedback Software Analytic Tools Research Software User Testing 55

Userpilot

JANUARY 10, 2022

Customer success teams are your first line of defense in ensuring users accomplish their JTBD (job-to-be-done) so don’t hesitate to invest in employee training. Aligning the goals of your product team, customer success agents, and existing customers is the best path to success. Churn rate. Customer stickiness score.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Intercom, Inc.

JANUARY 31, 2019

I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Doug: First, you have to create a template for marketing that reorients the way in which they build decks. Then we also look at inbound as a separate function.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. I’ve been super impressed with our allyship training.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. But spending so much time with internal technical teams means less time spent outside the company in the market. But there’s more to product management than supporting Development.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. So let’s take a look at the product in more detail. Product demo: Intercom Switch. Jasmine Jaume, Director of Product Marketing at Intercom : Thanks, Paul, and hi everyone. These workflows, though, are not limited to just marketing.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118