Userpilot

JUNE 26, 2024

You can assist with market research , competitive analysis, and marketing campaigns, and learn about the company’s products/services and target audience. Product marketing manager : This role allows one to develop and execute product marketing strategies. Looking into tools for product marketing managers?

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.

Analytic Tools 197

Analytic Tools Research Software Feedback Software User Testing 197

Gainsight

JANUARY 25, 2024

The result: low product adoption, less satisfaction, and, in some cases, churn. What’s the solution? Technology is in the driver’s seat, and it’s pushing the pedal to the metal. adults said they owned a smartphone, according to Pew Research Center. Slash your reliance on these tactics. Note: I said slash, not eliminate.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Product-led go-to-market strategy.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Intercom, Inc.

AUGUST 13, 2020

Yesterday we launched powerful upgrades to the Intercom platform for support teams. This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features. . So over the years, we’ve been able to build internal tools to cater to our team needs.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. What is product strategy?

Product Research 83

Product Research User Testing Customer Feedback Research Software 83

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

APRIL 3, 2018

We knew from our own research that leads are 82% more likely to convert to customers if they’ve chatted with you first. So we began using our live chat tool – typically viewed as a tool for responding to website visitors – to continue engaging cold email leads. From outbound to inbound.

Outbound 218

Outbound Inbound User Testing Research Software 218

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Divide and Conquer the Activities of Strategic Product Managers. Common inbound effort activities include: Setting the vision. Positioning.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Mixpanel

FEBRUARY 23, 2021

When your product finds itself at the intersection of these three elements, you’ve got solid product-market fit. A16Z General Partner Andrew Chen also offers some helpful quantitative indicators of product-market fit that sit within a similar framework. Credit: Lenny Rachitsky. Earlier, squishy. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130