Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Supporting your customers in the context of what they are doing, in their moment of need, is the fresh approach that businesses require for modernized customer service.

Data Visualization 118

Data Visualization Customer Experience User Friction Customer Communications 118

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

AUGUST 30, 2024

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. Get your free Userpilot demo today! Why should you conduct a competitor analysis?

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Lenny Rachitsky

JANUARY 9, 2024

It’s all about talking to customers and learning that you’re building something that’s actually useful. ” Also: I know you’ve heard this advice before, and you’re probably doing it, but if you’re not, make it a point to talk to 5 to 10 potential customers this week.

B2C 115

B2C Customer Experience User Friction User Testing 115

Userpilot

SEPTEMBER 16, 2024

Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 18, 2024

Key highlights include: Selecting the ideal customer profile (ICP). Deciding on pricing and positioning. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. You must ensure that they address user needs and pain points. Register now.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. A negative persona helps you improve customer fit by revealing customer profiles that lower your retention rate.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Susan Stavitzski – Customer-Driven Product Person and Product Leader. Teresa Torres is an internationally renowned author, speaker, and coach.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

APRIL 22, 2024

Some of the most important traits of a product-led growth model include customer-centric design, frictionless exploration, fast value, self-serve customer experience , network effect, and virality. Calendly acquires customers through its viral loop. Dropbox reduces customer acquisition costs through referral programs.

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 29, 2023

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. PQL to paying customer conversion rate: 20% to 40%. How to build a CRO marketing strategy : Define your conversion points. Map out your customer journey.

Analytic Tools 102

Analytic Tools Feedback Software Data Visualization Reporting Tools 102

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Users are always looking to do something on your website.

User Testing 113

User Testing Product Research Research Software Testing 113

Userpilot

JULY 22, 2023

TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships. You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. upselling vs cross-selling).

Feedback Software 96

Feedback Software User Testing Customer Experience Onboarding KPIs 96

Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Userpilot

JUNE 17, 2024

TL;DR A customer insights manager is a professional responsible for analyzing and interpreting data related to customer behavior , preferences, and feedback to inform strategic business decisions. Podcasts : Hear business development strategies (The Consumer Insights Podcast), customer insights from experts (Getting to aha!),

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

Userpilot

JUNE 19, 2024

Starting a career as a customer insights manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Users are always looking to do something on your website.

User Testing 100

User Testing Product Research Research Software Testing 100

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

AUGUST 19, 2024

Embarking on a career as a customer success analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer success analyst. Customer success analysts leverage various tools to enhance their work.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. A marketing plan is a key requirement for your product because it gives you a deeper understanding of your target buyer and how to communicate with users.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Just in brief, how big should you scale your Customer Success team? CS: So April is a veteran in the customer success space and has over 10 years of experience in SaaS companies.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JULY 7, 2022

How do you manage customer interactions across all aspects of your product and ensure users are happy and satisfied? It all begins by understanding your customers and the different ways they communicate. Positive customer interaction can reduce churn, and foster customer loyalty and referrals.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

UX Studio

APRIL 6, 2023

We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you! 2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you! Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. Parachute Design is a website design company, founded by Jay Eckert in 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52