Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

The Product Coalition

JULY 25, 2021

As the discussion in the CPO Bootcamp continued, another participant gave the example of a product manager in his team who is really good at some parts of the job but isn’t willing to take on additional responsibilities or dwell in new types of activities?—?although My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team 157

Weak Development Team Product Management Product Manager Outbound 157

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Here’s what pain and pull look like in practice: People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct connection to. This is the mistake most people make.

B2C 122

B2C Customer Experience User Friction User Testing 122

Intercom, Inc.

NOVEMBER 27, 2019

. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

SEPTEMBER 9, 2024

HubSpot gives a platform to its customers at Inbound conference. This positive first-time user experience often leads them to adopt Calendly, creating a viral growth loop that continuously attracts new users. Calendly creates viral loops around its product. HubSpot’s INBOUND. Join other product marketing geeks.

Customer Feedback 96

Customer Feedback Data Visualization Customer Experience Analytic Tools 96

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. SWOT analysis.

Data Visualization 89

Data Visualization Research Software Reporting Tools Feedback Software 89

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. We increased our workforce to more than 800, and announced plans to grow to more than 1,000 in 2022. We hit a huge milestone as our ARR grew well past $200M.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 81

Research Software Analytic Tools Feedback Software Data Visualization 81

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Outreach is the kind of tool for team’s who are serious about sales and marketing alignment.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

AUGUST 30, 2024

If you’re unsure about dedicating time and resources to studying your competitors, remember that it offers a comprehensive understanding of the market landscape and your position within it. Identify your place in the market landscape Use the data gathered to determine your positioning within the market.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Data Visualization 84

Pragmatic Marketing

MAY 23, 2017

Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. Product managers have little authority. They must rely on persuasion and inspiration to make a positive impact. CEOs manage down; product managers influence across and up. It Is Not Reality.

Product Management 70

Product Management Product Manager Product Research Research Software 70

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 61

Research Software User Testing Outbound Marketing 61

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Position the product for success.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible.

Feedback Software 68

Feedback Software User Testing Strategy Customer Experience 68

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? How to collect data and build negative personas.

Feedback Software 74

Feedback Software User Testing Research Software Data Visualization 74

Userpilot

OCTOBER 8, 2021

For more such strategies that will supercharge your SaaS growth , you might consider hiring a product marketer. Why is product marketing the future? Self-service product adoption: Customers can start using your product at their own pace, in their own way, without needing to be rushed by your sales team.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Userpilot

APRIL 22, 2024

Key traits of the product-led growth model Some of the qualities that truly define a product-led growth company include: Customer-centric design and interface : Strong emphasis is placed on positive user experience to ensure users can easily understand and take advantage of the product’s features.

Feedback Software 77

Feedback Software Product Research Customer Experience Strategy 77

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. GTM strategy ensures that when you launch your product, it fits the user’s needs so the product-market fit is solved.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it. Conclusion.

Research Software 76

Research Software Engineering User Testing Marketing 76

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. We were pretty Dublin-heavy in terms of our hiring early on because all the money goes into product at the start and we’d decided we wanted to consolidate product in Dublin. And where does loyalty come from?

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product. Here’s a micro survey example by Usersnap.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

All About Product Management

JULY 9, 2010

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. The company has adopted and really embraced scrum so naturally expects the Product Manager to take on many of the Product Owners responsibilities. Vision and Strategy – 20% 2.

Product Research 48

Product Research Technical Review Strategy Product Management 48