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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Support teams get a lot of repeated inbound questions, which get tedious to answer. This is what you want to design for – you can ship a first version with machine learning that’s not amazing, but it doesn’t really damage the end user experience, because the design makes the cost of false positives relatively low.

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How to Build a Killer Product Microsite

Mind the Product

This provides a great platform for your inbound strategy to educate the target [.]. You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. The post How to Build a Killer Product Microsite appeared first on Mind the Product.

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Automation in Action: Proven Ways to Boost the Bottom Line With Self-Serve Support

Intercom, Inc.

or “Phone and email support are inefficient and causing my team to get swamped with inbound conversation volume, how can I fix this?” With self-serve support, your team can be empowered to provide support to more customers than ever before – and still reduce your inbound conversation volume. Getting set up for success.

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

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Building bots for success: The custom bot that saved logistics platform Stuart over 2.5k hours per week

Intercom, Inc.

With bots and automation resolving simple queries and triaging inbound conversations behind the scenes, Stuart’s support team can be empowered to spend more time resolving issues – and less time performing manual tasks that can quickly become a time sink. Identifying opportunities for growth. Support efficiency. Saving valuable time.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows. Go without one and risk seeing your business flame out.

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