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Optimizing internal product communications

Folding Burritos

Think about it as either inbound or outbound comms. Over the next few posts, I’ll be sharing some tips and templates that can help you implement this in practice. To make this easier, I prefer to start by identifying the team or group of people that should know about each topic. What’s next?

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A playbook for the impatient SDR: 4 key tips to grow your sales career

Intercom, Inc.

Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed. This is accomplished through inbound qualification, or from outbound outreach to prospective customers. Here’s why.

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Capture your invisible pipeline of sales leads

Intercom, Inc.

The most common way to think about leads is to put them in two buckets: inbound and outbound. And unlike your visible pipeline of inbound and outbound leads, your invisible leads can’t be called or emailed. Here are a few tips: Before you do anything, define your criteria for a high value lead.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency. Are you doing outbound? Is it getting their stack right?

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What is conversational AI?

Intercom, Inc.

Some common examples include: Chatbots , which perform tasks such as greeting website visitors, starting new conversations, asking follow-up questions, offering product tips, capturing sales lead data, and routing customers to the correct support channels.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

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The Activities of a Strategic Product Manager

ProductPlan

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Common outbound effort activities include: Competitive differentiation. Product planning. Product planning.