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The Must-Read Book List for Building New Product Ventures

The Product Coalition

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel?—?Theil Lean Startup by Eric Ries?—?Build, The popular modern way product-led startups are built. Each builds on the books before it.

Books 185
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Emotion AI: How Far Can It Go?

The Product Coalition

But what if the technology that hinders our communication at times could actually enhance it? Uses for Emotion AI Technology Mental health treatment According to a report from the National Institute of Mental Health, more than one in five citizens in the United States suffer from a mental illness.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession.

Outbound 183
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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. First the features, then the inbound marketing.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Spendesk thinks about building its company in three stages: startup, growth, and scale. “Our mission is really to think about how we can help businesses spend smarter through the technology we provide” Dee: Yeah, because you joined the company so early in its trajectory. This is why I decided to jump in. Nico: Correct.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

Building the right product for the market is one of the first and most important stages of startup success, so it should be amply clear how critical Product Marketing is in creating Product-Market fit. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Let’s take inbound sales and outbound sales, for example.

Outbound 177