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In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal salestraining and sales process can seriously undermine those initial efforts. It’s okay if you are ‘terrible’ at it.
Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. What’s not to like?
As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. You define the pricing of the product.
Sales doesn’t need to be a cost center. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Structure your sales organization for maximum efficiency. A pod model for your sales team creates focused tight-knit groups, or “pods” that comprise team members playing different roles.
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