Remove Inbound Remove Naming Remove Positioning
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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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What is Competitive Analysis? [Example + Templates]

Userpilot

Identify direct and indirect competitors via market research to better position your product. SWOT analysis summarizes strengths, weaknesses, opportunities, and threats to provide insights for strategic recommendations to enhance competitive position. It is ideal for collaborative brainstorming. SWOT analysis.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Support teams get a lot of repeated inbound questions, which get tedious to answer. This is what you want to design for – you can ship a first version with machine learning that’s not amazing, but it doesn’t really damage the end user experience, because the design makes the cost of false positives relatively low.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Essentially, it’s about understanding the buyer’s pain points and using strategic messaging to position the product as a solution to their challenges. Having thoroughly researched user personas at your disposal helps tailor your messaging and positioning to resonate with your target audience.

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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

How does the principle help support teams drive positive outcomes for their users? It provides an option for the teammate to select contacts based on the chosen channel, with a smart contact dropdown that filters by type first and then by name. . Trust, privacy, and security thrives when we offer control to the user”.

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

There are two ways to do that: Positive motivation : explain to them why growing is good for them. Or how working on outbound product management would make them better inbound product managers. Name the specific skills that they are lacking or are not good enough at, and think about specific examples that demonstrate each gap.