Intercom, Inc.

JULY 6, 2021

If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Luckily, real-time translation tools such as Unbabel and Lokalise can help you quickly translate customer messages and conversations in nearly every language imaginable.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Folding Burritos

JANUARY 25, 2018

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). What’s next?

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Intercom, Inc.

APRIL 29, 2020

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. We also used in-app messages to avoid exacerbating already high levels of email fatigue. Adjust your product strategy and roadmap.

Customer Experience 228

Customer Experience Customer Feedback User Friction Data Visualization 228

Intercom, Inc.

JULY 30, 2018

As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. Here at Intercom, we use live chat to qualify our inbound leads. I use the snooze button to remind myself to follow up with leads who haven’t responded to my last message. Don’t be afraid to roll the dice.

Inbound 157

Inbound Strategy Outbound User Testing 157

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. Many support teams implemented the funnel and saw game-changing results, including reduced inbound conversation volume, faster resolution rates, and enhanced CSAT.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Intercom, Inc.

AUGUST 17, 2021

Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels. For many teams, making the switch from reactive to proactive customer support can be tricky – but it’s a necessary element of any support strategy.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

SEPTEMBER 9, 2024

For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

DECEMBER 2, 2019

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. Customers then see a message in their native language. Benefits of multilingual customer support.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Intercom, Inc.

JUNE 4, 2018

For many years, B2B companies have executed their inbound sales funnel in a similar manner: Much like the word “funnel” suggests, it’s based on the idea to filter out the visitors and leads that aren’t ready to buy or aren’t qualified. Let’s look at how this came about. Invest in sales conversations, not touches.

Inbound 220

Inbound Research Software B2B User Testing 220

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Userpilot

APRIL 22, 2024

TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Slack populates empty spaces with in-app messages that drive action. Loom maximizes the customer’s lifetime value by triggering contextual upsell messages. Book a demo today !

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). In his role on the leadership team, he is responsible for shaping and executing their product strategy.

Feedback Software 237

Feedback Software Customer Experience Data Visualization User Testing 237

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. Longer sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. A step-by-step process to build a viable market development strategy. Let’s review the essential steps to build an effective market development growth strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

Userpilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. What is a go-to-market strategy?

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Intercom, Inc.

JANUARY 18, 2022

It shone a spotlight on how forward-thinking support teams were adopting conversational support tools – like proactive messaging capabilities and chatbots – to meet rising customer expectations and mounting inbound queries. With widespread change and increased pressures comes new opportunities to rethink outdated strategies and tools.

Reporting Tools 138

Reporting Tools User Testing Inbound Research Software 138

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. Average inbound and outbound message volume. Every grocery store has run out of toilet paper and flour, comfy sweats are out of stock at Target, and the wait to get into Home Depot is two hours long. So, what are retail brands to do?

Feedback Software 148

Feedback Software Customer Feedback User Testing Customer Experience 148

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

JUNE 1, 2021

As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel. The results speak for themselves.

Data Visualization 232

Data Visualization Reporting Tools Research Software Customer Communications 232

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. A micromarketing strategy works great for attracting users.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. Whichever path you decide to take, it’s essential to put a comprehensive strategy in place.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

MAY 6, 2019

Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Do you recall the first time you participated in a group message in WhatsApp and you suddenly realized this was nigh-on impossible to achieve in your phone’s native SMS app?

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Research Software 196

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. I’m the Chief Revenue Officer and I’m Chief Strategy Officer here at Dialpad. Is the phone call dead?

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. How to build a growth marketing strategy? Here are the steps to build a successful growth marketing strategy.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 96

Feedback Software User Testing Customer Experience Strategy 96

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

MAY 12, 2021

. “Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale” Meaningful insights fuel great experiences, but it can be challenging to draw them out when you’re constantly managing high volumes of inbound conversations. Here are some of our most recent additions.

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. There are no additional charges.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Intercom, Inc.

MARCH 28, 2022

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Digital transformation was already an unavoidable trend – but the pandemic has made it truly business critical. Read more ?.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Userpilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Just hit the share icon in the top right corner, enter the email addresses of the recipients, and type in the message. Ultimately, this leads to increased revenue.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105