Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical product marketing manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Understand customers greatly : You can use various CRM tools to understand your customers better. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

AUGUST 28, 2024

In this guide, we’ll provide an overview of typical customer engagement manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. You can use a no-code analytics tool like Userpilot to automate this process. Looking into tools for customer engagement managers?

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Userpilot

SEPTEMBER 16, 2024

Real-life SaaS examples of successful market development attempts. Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base. HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform.

Research Software 70

Research Software Analytic Tools Feedback Software Data Visualization 70

Userpilot

JULY 19, 2021

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)? Revenue growth.

Analytic Tools 96

Analytic Tools Research Software Reporting Tools Customer Communications 96

Intercom, Inc.

APRIL 7, 2020

Our new research reveals the impact it’s had on these teams. Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot markets new features to existing users with in-app messages. Run product experiments and analyze results.

Research Software 78

Research Software Feedback Software Product Marketing Reporting Tools 78

Intercom, Inc.

JUNE 1, 2021

As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel. Challenge #1: Limited team bandwidth, resources, and budget.

Data Visualization 232

Data Visualization Reporting Tools Research Software Customer Communications 232

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. The sooner you adopt these steps, the faster you’ll see growth.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JUNE 26, 2024

You can assist with market research , competitive analysis, and marketing campaigns, and learn about the company’s products/services and target audience. There is an abundance of tools for product marketing managers. You can easily find them in-app instead of searching through email. Book a demo to see it in action!

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Intercom, Inc.

MARCH 28, 2022

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

JANUARY 18, 2022

It shone a spotlight on how forward-thinking support teams were adopting conversational support tools – like proactive messaging capabilities and chatbots – to meet rising customer expectations and mounting inbound queries. Almost half (47%) of support teams are slowed down every week because their tools aren’t integrated.

Reporting Tools 138

Reporting Tools User Testing Inbound Research Software 138

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing in-app: Use signup flows to collect data on your user persona. Want to try our in-app micromarketing campaign for better user experiences?

Research Software 86

Research Software User Testing Customer Experience Data Visualization 86

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time. Do your market research.

B2B 92

B2B User Testing Research Software Analytic Tools 92

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Second, marketing is about market and customer research as much as product promotion.

Feedback Software 84

Feedback Software Analytic Tools Research Software User Testing 84

Userpilot

JULY 11, 2024

Based on data across hiring platforms like Glassdoor, Indeed, etc., Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn. Book a demo to see it in action!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 89

Feedback Software Research Software Reporting Tools Onboarding KPIs 89

Userpilot

OCTOBER 31, 2022

This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Userpilot helps you collect user data in-app and collect direct feedback from users via microsurveys. It is your ideal user, curated using quantitative and qualitative research. Book a demo to learn more.

Feedback Software 72

Feedback Software User Testing Research Software Data Visualization 72

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

Research Software 75

Research Software Engineering User Testing Marketing 75

Intercom, Inc.

APRIL 30, 2018

Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. Ask the right questions right away. We’re all human.

B2C 214

B2C Research Software User Friction User Testing 214

Userpilot

MAY 1, 2024

Having a customer engagement platform in your toolbelt can greatly increase your conversions, and help you drive business success. Here are 12 of the best customer engagement platforms in 2024! Userpilot is the best in-app customer engagement solution for web apps. Whatfix is the best employee engagement platform.

Analytic Tools 87

Analytic Tools Research Software Feedback Software Reporting Tools 87

Intercom, Inc.

JULY 11, 2019

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time.

Customer Experience 188

Customer Experience User Testing Research Software Feedback Software 188

Usersnap

JULY 11, 2021

As a further resource I can truly recommend this awesome post from Help Scout about handling your support tickets (Spoiler alert: the post contains some awesome email templates). Also startups and SaaS companies build their organizational culture and company vision around providing amazing customer support. Salesforces. Final thoughts.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

AUGUST 18, 2024

It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. It helps them tailor their messaging and communicate the UVP effectively. The result?

Feedback Software 78

Feedback Software Research Software User Testing Product Research 78

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. You’re off to a good start by researching the available options. Each method requires different tools to achieve the desired outcome. What’s Customer Support Software? So, congratulations!

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Userpilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. In SaaS, this also means analyzing competitors’ user interface and user experience. Why should you conduct a competitor analysis?

Analytic Tools 83

Analytic Tools Feedback Software Research Software Data Visualization 83

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2024.

Feedback Software 55

Feedback Software Analytic Tools Research Software User Testing 55

Intercom, Inc.

APRIL 3, 2018

We knew from our own research that leads are 82% more likely to convert to customers if they’ve chatted with you first. So we began using our live chat tool – typically viewed as a tool for responding to website visitors – to continue engaging cold email leads. At Intercom, we tried something different. or “How can I help?”

Outbound 218

Outbound Inbound User Testing Research Software 218

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 73

B2B Research Software Feedback Software Customer Experience 73

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

The Product Coalition

APRIL 14, 2020

Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization.

Banking 78

Banking User Testing Research Software Customer Experience 78

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

JULY 6, 2021

You’ll either need to set up regional teams to provide round-the-clock coverage or look into self-service solutions such as chatbots or a knowledge base to help customers during off-hours. Support leaders say robust tools, KPIs, and handoff practices are key. Invest in workforce management resources.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209