Intercom, Inc.

SEPTEMBER 22, 2021

To make this experience smooth and clear, we present a new “Get help” card where users need to search or browse before they have the option to send a message to the team. The help center is embedded in the product (both on web and mobile) and always there when your customers need it. Reduces inbound conversation volume.

Article 194

Article Customer Experience User Testing Inbound 194

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success. Will I focus more on inbound or outbound sales, or both equally?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Let’s look at them in detail.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

AUGUST 18, 2024

It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. A strategic product launch at Product Hunt will increase visibility and validation from the tech community.

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Userpilot

SEPTEMBER 16, 2024

Develop a comprehensive go-to-market strategy involving customer personas, pricing models, marketing channels, and messaging. Execute your GTM strategy by properly allocating resources, assigning responsibilities, tracking progress, and managing your product launch. Develop marketing campaigns to promote your product.

Research Software 80

Research Software Analytic Tools Feedback Software Data Visualization 80

Userpilot

JUNE 18, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. Looking into tools for product marketing managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 28, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. Looking into tools for product marketing managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Create value proposition and messaging. Let’s get started!

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Userpilot

JUNE 12, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. Looking into tools for product marketing managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 26, 2024

Product marketing manager : This role allows one to develop and execute product marketing strategies. There is an abundance of tools for product marketing managers. Looking into tools for product marketing managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Mixpanel

FEBRUARY 23, 2021

Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” But other products might look at Monthly Active Users (MAUs) instead.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Intercom, Inc.

MARCH 29, 2022

And we have over 180,000 teammates logging into Intercom every month, using our platform to send over 500 million messages and reply to over 20 million conversations. We’re used to being left on hold, being swamped with irrelevant messages in spam, trying new products or features that are just hard to navigate and use.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

MARCH 29, 2024

You can use viral messaging, for example, to force customers to pay attention to your brand and ignore other brands. Word-of-mouth marketing : Word-of-mouth marketing is a viral marketing strategy that relies on customers sharing their product experience with others. Userpilot's AI launch on Product Hunt.

Branding 84

Branding Analytic Tools Feedback Software User Testing 84