Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. Change your positioning/messaging/pitch You may have the perfect solution for the perfect person, but if they don’t understand how your product will help them, they won’t pay attention.

B2C 122

B2C Customer Experience User Friction User Testing 122

Intercom, Inc.

AUGUST 13, 2020

Teams across Intercom use these kinds of views to see in real time the type of questions customers are asking during a product launch, common feature requests by product areas, and features driving negative or positive customer feedback. It not only scours inbound conversations for duplicates but examines replies to outbound messages as well.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Intercom, Inc.

JULY 6, 2021

Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Customers who receive a positive support experience from a company are 65% more likely to recommend that company to a friend. Improved global customer retention.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Intercom, Inc.

MARCH 28, 2022

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Digital transformation was already an unavoidable trend – but the pandemic has made it truly business critical. Read more ?.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

DECEMBER 12, 2018

Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. We use it for: Sending targeted messages to visitors on our website. So let’s say Joe works for Pfizer. And who doesn’t want that?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

SEPTEMBER 22, 2021

To make this experience smooth and clear, we present a new “Get help” card where users need to search or browse before they have the option to send a message to the team. A gentler self-serve first approach: You can also just position the search box on top, so you’re not requiring self-serve, just nudging customers towards it.

Article 194

Article Customer Experience User Testing Inbound 194

Intercom, Inc.

NOVEMBER 20, 2018

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing? Close the deal.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JANUARY 5, 2023

“Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ’ No inbound chat, no inbound email” Bill: Well, the one that keeps coming back to me is one that we came across looking at some articles.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Intercom, Inc.

NOVEMBER 5, 2018

While a personalized approach is key to delivering engaging and positive customer experiences, it can be challenging to maintain the personal touch at scale. “A personalized approach is key to delivering engaging and positive customer experiences.” Track actions visitors take on your website and send more targeted messages.

Customer Experience 120

Customer Experience Data Visualization Analytic Tools Customer Feedback 120

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. A genius inbound marketing strategy. Your messaging is off. We sat down with Paddle’s Ed Fry for an in-depth look at what it really takes to scale at such a breakneck pace. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

SEPTEMBER 9, 2024

HubSpot gives a platform to its customers at Inbound conference. It achieves this by collecting customer data via different methods and using it to tailor the messaging , product development, and engagement strategies to resonate with customer pain points. HubSpot’s INBOUND. Explore other Userpilot’s case studies.

Customer Feedback 96

Customer Feedback Data Visualization Customer Experience Analytic Tools 96

Intercom, Inc.

MAY 13, 2022

Let’s say, customers of company Alpha can reach customer service via telephone, text message, email or an online form. . Investing in automation, bots and proactive messaging, so that they can deliver greater experiences to all of their customers at increasing scale. .

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

Intercom, Inc.

MAY 8, 2019

Source: HubSpot Research, State of Inbound 2018. They also prioritize customer advocacy, which means that they put in the legwork to find happy customers and assist them in sharing their positive experiences with the company. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

DECEMBER 14, 2022

Through it all, we’ve focused on building delightful features for our customers – and today, we’re focusing on something a little more positive with our roundup of the biggest and best of what we’ve built for you this year. Manage Instagram messages in Intercom. A true game changer for customer service.”

Data Visualization 104

Data Visualization Feedback Software User Testing Customer Communications 104

Intercom, Inc.

DECEMBER 6, 2022

My team is focused on building and aligning various channels of communication between customers and end users to enable faster resolution – mediums like messaging, email, video/voice, and social channels. How does the principle help support teams drive positive outcomes for their users?

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

DECEMBER 21, 2021

Some of our achievements and milestones over the past 12 months include: We continued to launch amazing new features, such as Conversation Topics , Multichannel Transactional Messaging , and a best-in-class WhatsApp integration for Support teams. The Ultimate Customer Support Tech Stack for 2022.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Intercom, Inc.

AUGUST 16, 2022

Armed with contextual data, you can also create more personalized, and targeted customer experiences across the entire customer journey – from personalized proactive outbound messages to razor-accurate chatbot answers, and more. There are three powerful words that are music to any support leader’s ears: “This.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

NOVEMBER 7, 2019

It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?” Challenges are really about, “How can I push my message while still capturing existing intent from the market?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

DECEMBER 19, 2022

Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time. Find your brand positioning. Inbound marketing may be the most commonly covered approach but it won’t be a fit for every SaaS company.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. Zara Burke , Principal Editor.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Userpilot

JUNE 26, 2024

HubSpot’s Inbound Marketing Strategies : HubSpot’s inbound marketing uses personalized content and support to attract and engage users, fostering loyalty. Intercom’s Real-Time Support : Intercom offers real-time support through live chat and in-app messaging , providing timely and personalized assistance.

Feedback Software 68

Feedback Software Analytic Tools Customer Experience Data Visualization 68

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The organizational structure for a B2B marketing team consists of the following: Product marketing team Content marketing team Inbound marketing team Growth marketing team Organizational structure for a B2B marketing team.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot markets new features to existing users with in-app messages. Run product experiments and analyze results.

Research Software 80

Research Software Feedback Software Product Marketing Reporting Tools 80

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage March 15, 2015.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Coalition

JULY 1, 2019

Here are a few examples of NSMs (some taken from Sean’s book Hacking Growth) : WhatsApp users come for free, rich, secure messaging. Each message sent is therefore an increment of value. If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission.

KPI 97

KPI Data Visualization Workshop Analytic Tools 97

Userpilot

AUGUST 30, 2024

If you’re unsure about dedicating time and resources to studying your competitors, remember that it offers a comprehensive understanding of the market landscape and your position within it. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Data Visualization 84

Userpilot

AUGUST 18, 2024

Deciding on pricing and positioning. It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Defining the value proposition. Register now.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Intercom, Inc.

FEBRUARY 1, 2022

At Intercom, we’re firm believers in the positive effect honest and open feedback has – not just on our product, but on the way we work and our overall success. With 59% of organizations reporting increased inbound volume , gathering customer feedback will help you to find out and address rising expectations directly.

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Userpilot

SEPTEMBER 16, 2024

Strategic partnerships : Collaborate with other companies to enter new markets or strengthen market position by leveraging partners’ strengths. Develop a comprehensive go-to-market strategy involving customer personas, pricing models, marketing channels, and messaging. Canva for Education. HubSpot’s multiple products.

Research Software 81

Research Software Analytic Tools Feedback Software Data Visualization 81

Userpilot

MAY 1, 2024

MoEngage is the best AI-powered in-app messaging platform. They aim to support users, help them achieve their goals, and create positive experiences. You can use those UI patterns as standalone messages or combine them into an interactive walkthrough. UserGuiding is the best customer interaction platform for small businesses.

Analytic Tools 89

Analytic Tools Research Software Feedback Software Reporting Tools 89

Userpilot

APRIL 22, 2024

Slack populates empty spaces with in-app messages that drive action. Loom maximizes the customer’s lifetime value by triggering contextual upsell messages. Slack populates empty spaces with in-app messages that drive action Slack is a true self-serve product that guides users through in-app messages in empty spaces.

Feedback Software 77

Feedback Software Product Research Customer Experience Strategy 77

Innovatemap

SEPTEMBER 23, 2024

I’ve been hearing a consistent message from our clients and partners lately: sales is tough right now. As someone who receives dozens and dozens of cold outreach messages daily, I can attest to this. As someone who receives dozens and dozens of cold outreach messages daily, I can attest to this. Really tough.

Outbound 52

Outbound Inbound Branding Messaging 52

Userpilot

NOVEMBER 2, 2023

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

Feedback Software 85

Feedback Software Analytic Tools Research Software User Testing 85

Userpilot

JUNE 28, 2024

An MBA could be preferred for senior-level positions, although is not always required. Starting as a Marketing Coordinator will lead you to a senior or managerial position. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52