Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 79

Research Software Feedback Software Product Marketing Reporting Tools 79

Usersnap

NOVEMBER 26, 2023

With an outcome-based discovery approach, Jira Product Discovery (JPD) equips teams to prioritize topics that deliver tangible value, ensuring that they are not just ticking off items on a to-do list but truly contributing to the product’s success. Follow the 4 steps below ?

Product Research 52

Product Research Feedback Software Analytic Tools Research Software 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. It is ideal for collaborative brainstorming.

Data Visualization 88

Data Visualization Research Software Reporting Tools Feedback Software 88

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Alchemer Mobile

APRIL 14, 2021

Below are short summaries of the six subcategories included in our research, with engagement benchmarks for companies to aim for in 2021. News apps prioritized hearing from customers by prompting 32% of consumers for in-app surveys, higher than the macro average of 25%. But while few in number, their surveys were successful.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 88

User Testing Feedback Software Research Software Product Marketing 88

Intercom, Inc.

AUGUST 27, 2018

But when it comes to the discovery call, many of us assume we can wing it. It’s strange because the discovery call is how we uncover critical information early in the sales cycle. As account executives, the discovery call is our first opportunity to talk to a prospect after they’ve been qualified by an SDR.

Product Research 150

Product Research Outbound Inbound User Testing 150

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 theories, frameworks and approaches?—?for

Books 186

Books User Testing Product Research Inbound 186

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. How do you do it?

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Intercom, Inc.

APRIL 7, 2020

Our new research reveals the impact it’s had on these teams. Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. Time to prioritize the whole Customer Journey (CJ).

Customer Experience 133

Customer Experience Customer Feedback User Testing User Friction 133

Userpilot

JUNE 26, 2024

A great customer experience can differentiate your product from the rest, make users stay with you, and ultimately boost product engagement. It’s crucial for retention, loyalty , marketing, reducing churn , and increasing lifetime value. But what are the best customer experience examples in SaaS?

Feedback Software 89

Feedback Software Analytic Tools Customer Experience Data Visualization 89

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 87

Enterprise Strategy Marketing Outbound 87

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research. In-app survey response rates. Average inbound and outbound message volume.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’).

Startups 131

Startups Feedback Software User Testing Product Research 131

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

AUGUST 19, 2024

A customer engagement manager focuses on fostering strong relationships, guiding clients through onboarding, and driving product adoption. Looking to optimize customer engagement and drive product adoption? They ensure clients derive maximum value from products/services, leading to long-term partnerships and growth.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Customer Feedback 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

JUNE 17, 2024

Webinars : Delve into user journeys (Userpilot Events), gather customer feedback (Qualtrics), access exclusive customer insights content (CustomerThink & CX Accelerator), and learn best practices in customer experience (CXPA). Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Feedback Software 85

Feedback Software Analytic Tools Research Software User Testing 85

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 76

Research Software Engineering User Testing Marketing 76

Userpilot

JULY 21, 2024

A retention specialist is responsible for proactively engaging with users, guiding them through product adoption, gathering feedback, and managing subscriptions. Their role also involves analyzing data and collaborating with product teams to enhance the overall customer experience. Book a demo today!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

AUGUST 30, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. They ensure clients derive maximum value from products/services, leading to long-term partnerships and growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

The Product Coalition

MAY 23, 2022

According to Jon Radoff, a business owner, game creator and a popular writer who writes substantially on metaverse-related topics, the metaverse consists of seven layers representing the metaverse’s market value chain. This article will explain all the layers that comprise a metaverse after a brief explanation of the metaverse.

Customer Experience 129

Customer Experience Inbound Outbound User Testing 129

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JUNE 27, 2024

Here are some essential tools: Best tool for feedback collection and product analytics – Userpilot : A no-code tool, Userpilot lets customer insight managers trigger in-app surveys, conduct funnel and path reports, and visualize data on custom dashboards that are easily sharable with stakeholders.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Userpilot

AUGUST 28, 2024

Some essential tools include Userpilot for in-app experiences & analytics , Appcues for user-friendly in-app guidance & onboarding, and Pendo for comprehensive product experience & analytics. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52