From first touch to qualified lead: How to use live chat for sales
Intercom, Inc.
JUNE 7, 2022
For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Marketing qualified lead (MQL). This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. Sales qualified lead (SQL). Opportunity.
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