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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams. The increased volume is affecting businesses of all types.

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What is Competitive Analysis? [Example + Templates]

Userpilot

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. Asana focuses on inbound marketing and webinars.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. What is the organizational structure for B2B marketing team?

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Best Resources for Customer Insights Managers

Userpilot

There are books, webinars , podcasts, blogs, and more to help augment knowledge. Webinars : Delve into user journeys (Userpilot Events), gather customer feedback (Qualtrics), access exclusive customer insights content (CustomerThink & CX Accelerator), and learn best practices in customer experience (CXPA).

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Do your market research. Go for account-based marketing. Narrow down your target audience.

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Customer Insights Manager Career Path

Userpilot

Here is how your career path will appear and how you can progress: Entry-level analyst/associate: Starting your career as an entry-level analyst or associate provides foundational experience in data analysis, market research, and consumer behavior. There are books, webinars , podcasts, blogs, and more to help augment knowledge.

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Customer Insights Manager Salary [+ Resources to Advance]

Userpilot

Best tool for inbound marketing and sales – HubSpot : HubSpot offers a suite of tools for marketing, sales, and customer service. Market and competitive analysis : Perform market research to understand industry trends and competitor strategies to develop benchmarks for product performance based on market data.