Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Conducting market research.

B2B 75

B2B Research Software Feedback Software Customer Experience 75

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

AUGUST 23, 2023

Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. Identifying the most popular features can also prove useful whenever you need to remind customers why they signed up for your product in the first place — such as during cancellation flows.

User Testing 86

User Testing Customer Feedback Feedback Software User Friction 86

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Do your market research.

B2B 94

B2B User Testing Research Software Analytic Tools 94

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 83

Product Research User Testing Customer Feedback Research Software 83

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. There is more market research done and the product is built based on the research and needs.

Startups 128

Startups Feedback Software User Testing Product Research 128

I Wonder The Value

JANUARY 4, 2017

Workload Example Graphic design, copywriting, content writing, email marketing, web marketing, SEO, ASO, PPC, advertisement, automation, cold calling, event, public relations, partnership, marketing research and etc. Meaning This category is more used for specific marketing channels or workloads to execute it.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

OCTOBER 8, 2021

For more such strategies that will supercharge your SaaS growth , you might consider hiring a product marketer. Why is product marketing the future? Self-service product adoption: Customers can start using your product at their own pace, in their own way, without needing to be rushed by your sales team.

Analytic Tools 88

Analytic Tools Research Software Data Visualization Product Research 88

Pragmatic Marketing

MAY 23, 2017

CEOs manage down; product managers influence across and up. Any power or influence product managers exert is based on their product, market or business expertise. The second misconception is that “CEO of the product” describes the reality of the product management function at most companies today.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. And it will be a great inbound marketing channel for new prospects too. Create customer care responsibilities in your team. Don’t scale customer care.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

APRIL 26, 2024

The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate.

Feedback Software 56

Feedback Software Analytic Tools Research Software User Testing 56

Userpilot

JANUARY 10, 2022

The NPS score is a standardized measure of customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate. Customer stickiness score.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137