Intercom, Inc.

APRIL 4, 2019

But like so many other startups today, when they wanted to press the startup accelerator pedal down hard, they too looked to start building out a sales function. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? What’s not to like?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. Find your optimal structure.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70