Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Alchemer Mobile
MAY 10, 2022
With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start. Step #1: Capture mobile customer feedback. Focus on in-app feedback.
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Userpilot
APRIL 15, 2024
Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Better customer support. CSAT surveys.
Product Talk
AUGUST 21, 2024
Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Customers can vary depending on your company and product. Tweet This Let’s look at a few common scenarios.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. Leading integrations that fit directly into your CRM and workflow.
Product Talk
MARCH 2, 2022
Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.
Product Talk
DECEMBER 7, 2022
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business
Executives, Board Members, and Customer economic buyers see the world through numbers and visualizations. Product managers need to be as competent in these domains as they are in understanding customer problems and pain points. How to leverage these techniques to manage their product business in a market-driven way.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product.
Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture
Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation. As a result, companies end up falling into a “Build, Ship, Build, Ship” culture that doesn’t consciously solve their customer’s pain points. How to gain alignment on your roadmap.
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