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Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
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Along the way we’ll explore how the role varies across different organizations and discuss the critical skill of defining and managing the boundaries of that product management role. This approach leads to better solutions and stronger buy-in from teams responsible for building and supporting the product.
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Laura Tacho is the CTO at DX , has taught over 1,000 tech leaders through her course on developer productivity metrics , and on the side is an executive coach for engineering leaders. Her background is in developer tools and distributed systems. I’ve yet to come across a software leader who isn’t.
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Marketing leader, Justin Norris shares recommendations for how to produce valuable reporting for stakeholders. By Tremis Skeete , for Product Coalition How do you know when a digital product is “done?” Let’s say in this case, the digital product is a report. Perform a report and/or data feasibility analysis.
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Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead. But early in the tale, you see some of the challenges of product management – regardless of where and what technology you are in – festering. Final thoughts.
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