UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. Here are 10 guidelines to design high impact experiments.

Customer Experience 154

Customer Experience Data Visualization User Testing Product Research 154

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Monday.com was positioned as a “Work OS” with high customization and intuitive visuals.

Research Software 98

Research Software Positioning Data Visualization Definition 98

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Feedback Software 98

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Also, you can use them for market research and validation.

User Testing 109

User Testing Feedback Software Analytic Tools Research Software 109

Userpilot

DECEMBER 7, 2023

These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies. How to uncover data-driven insights?

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Research Software 104

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 104

User Testing Data Visualization Research Software Feedback Software 104

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

AUGUST 12, 2024

Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Learn from Anthony how to rewrite your homepage with sharper positioning and messaging. Build user trust.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 99

Data Visualization Analytic Tools Research Software Feedback Software 99

Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. For example, you can conduct a tally of NPS survey scores to measure customer loyalty to your company.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. Let’s get to it!

Research Software 101

Research Software Feedback Software User Testing Reporting Tools 101

Userpilot

JULY 5, 2022

What is a customer service gap and how do you close it? If you’re looking for a customer service gap definition, you are at the right place. We’ve prepared a comprehensive guide on this topic so that you will find all answers at once: what the customer service gap stands for. 5 strategies for closing the customer gap.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

JANUARY 9, 2024

you can issue them each time a user attempts a usability task ). You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Interaction with a customer service agent.

Data Visualization 105

Data Visualization User Testing Product Research Analytic Tools 105

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. and What are their pain points? What is a user persona?

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Coalition

SEPTEMBER 4, 2023

In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view. This spotlight represents your active customers who are reaching out with their feedback and requests. Just like in theatre, what is visible is what is easy to pay attention to.

User Testing 120

User Testing Customer Feedback Vision Customer Experience 120

Generation Focus

JANUARY 11, 2018

However, if you want to make the most of these endless opportunities you need to understand your customer value proposition. After familiarizing yourself with figures and consumer trends surrounding your product, focus all of your attention to your future customers. To do this well, you need to gather qualitative research and data.

User Testing 91

User Testing User Friction Product Research Market Research 91

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? Customer discovery is the process of identifying, defining, and prioritizing relevant user personas. In product discovery, you not only need to discover user needs but also ways to satisfy them.

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 92

Messaging User Testing Research Software Analytic Tools 92

Mind the Product

OCTOBER 8, 2018

This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

Product Research 149

Product Research User Testing Marketing Weak Development Team 149

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Launch phase. Post-launch phase.

Feedback Software 94

Feedback Software Research Software Analytic Tools Product launches 94

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 92

Customer Feedback User Testing Feedback Software Product Research 92

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Product launches Onboarding KPIs 98

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention. Customer Retention : Keep users engaged with continuous product value. Lower customer acquisition cost.

Analytic Tools 98

Analytic Tools User Testing Onboarding KPIs Customer Experience 98

Alchemer Mobile

JUNE 15, 2024

Pulse is a powerful blend of AI methodologies that allows companies to analyze customer feedback to answer business questions, and discover what customers are really thinking. Being problem-led instead of tech-led in product design and development is the answer to the first question we often get asked, “How are you different?”

User Testing 100

User Testing Customer Feedback Feedback Software Customer Experience 100

Userpilot

SEPTEMBER 20, 2024

Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative product analytics can’t. This article will teach you how to analyze qualitative data to inform product development and improve the product experience.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

AUGUST 20, 2023

Read on to see how to apply this framework at every stage of your product development cycle and drive product growth. Here are the steps usually implemented in the Build phase: Conduct market research and define your target audience. Collect customer feedback with in-app surveys and interviews.

User Testing 95

User Testing Feedback Software Product Research Research Software 95

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve.

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Vision Product Research User Testing Roadmap 121

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 18, 2024

We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy. Product strategy is a plan that outlines what an organization hopes to achieve with its product – and how. There are four key steps to follow: 1.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

JULY 17, 2024

Collecting high-quality data for personas ensures they are based on real user behaviors and needs. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Here are eight user persona examples to guide you in creating your own detailed personas.

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User Testing Research Software Data Visualization Feedback Software 105