Handbook Strategy Technical Advisors 
The Product Cafe
JANUARY 18, 2024
He is a key advisor and speaker known for his product strategy insights. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. Active in course creation, advising, and angel investing in the tech sector.
Gainsight
AUGUST 5, 2022
In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. While it requires more of a technical background, as a CSM, you come with the perspective of knowing the customer’s needs and goals. You can better advise on valid customer pain points.
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Intercom, Inc.
JULY 12, 2018
As VP of Corporate Strategy at Twitter, Elad Gil was a key player as company headcount skyrocketed from 90 to 1,500 employees. He’s also co-founded Color Genomics and invested in and been an adviser to companies like Airbnb, Coinbase, Instacart, Square, Stripe and more. Congratulations on the High Growth Handbook.
Mind the Product
JANUARY 10, 2017
Write a Handbook. This should not be confused with technical documentation. For a complete handbook on how to use a certain software product we use Wikipedia’s open source MediaWiki to create our own company Wiki as a knowledge base accessible to anyone within the company. Strategy Paper. Documentation Powers.
Gainsight
NOVEMBER 23, 2020
Finally, GitLab is a “handbook-first” company with a company-wide commitment to clear documentation and transparency – not only within the company but publicly. In several places, we’ll include links to more detailed CS Ops strategy and process resources that GitLab maintains (in their instance of GitLab!). Systems enablement.
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