Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. And marketers just starting their career should pick this up like it’s a handbook.”.

Books 52

Books Advertising Branding Customer Experience 52

The Product Coalition

OCTOBER 19, 2017

I ( LinkedIn profile ) was in a very similar situation a few years ago, when I co-founded a Tech Startup and was managing the product. Or further, when I decided to move into a Product Management role in a larger corporate. To start with, I wrote this handbook “ Product Management 101 ”.

User Testing 60

User Testing Product Management Product Manager Product Research 60

Intercom, Inc.

SEPTEMBER 19, 2019

It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. When not writing his sales handbook, he’s been overseeing the change from Close.io We’re not really a startup anymore. to Close.com.

Weak Development Team 184

Weak Development Team Startups Customer Experience Reporting Tools 184

Intercom, Inc.

OCTOBER 29, 2019

Download The Growth Handbook. Sales: Be able to route prospects to our self-service flow or the most appropriate team within Sales, e.g. startups, SMB, MME, based on well-defined customer segments. Buyer personas: Who decides to buy your product? Authoritative, actionable strategies on how to grow your business.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. Mid-Stage (20-100 employees).

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

PMLesson's Ace the PM Interview

MAY 13, 2020

Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. One way to do this is by helping a startup evolve their product over time.

Technical Review 52

Technical Review Software Review Feedback Software Framework 52

Product Bookshelf

AUGUST 22, 2016

Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. by Michael Michalko. by Dan Olsen.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Userpilot

JULY 13, 2021

Many SaaS products have complex internal systems which are not immediately intuitive to use for new employees. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Get a demo today!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit. Sean: Airbnb’s metric is nights booked.

User Testing 160

User Testing Research Software Customer Experience Onboarding KPIs 160

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In Sean’s recently revised Growth Pyramid , finding a North Start Metric directly follows product/market fit. Sean: Airbnb’s metric is nights booked.

User Testing 126

User Testing Research Software Customer Experience Onboarding KPIs 126