Remove Handbook Remove Marketing Remove Positioning
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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

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Lessons from 1,000+ YC startups: Pivoting, resilience, avoiding tar pit ideas, more | Dalton Caldwell (Y Combinator, Managing Director)

Lenny Rachitsky

Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges. However, despite the positive feedback and validation, they can become difficult to pivot away from once their limitations become apparent.

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Unveiling the Profound Benefits of Being a Product Manager and the Path to Excellence in Product Management

Sequent Learning

Driving Business Success through Product Management Expertise Market Impact : Product Managers possess the capability to steer products that align seamlessly with market needs, driving revenue and market share.

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Bending the universe in your favor | Claire Vo (LaunchDarkly, Color, Optimizely, ChatPRD)

Lenny Rachitsky

Highlight the value you can bring in a new position and why it’s essential for the company’s success. When discussing potential promotions or role changes, frame the conversation around how your advancement benefits the organization rather than solely focusing on personal advancement.

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Billion dollar failures, and billion dollar success | Tom Conrad (Quibi, Pandora, Pets.com, Snap, Zero)

Lenny Rachitsky

He also held leadership positions at notable tech flops Pets.com and Quibi, giving him a unique perspective not only on what it takes to build a successful company but also on lessons from failure. He began his career in engineering at Apple, where he helped build key features that remain in iOS today.

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The Best of Everything Handpicked for PMs

The Product Cafe

There's no need to wait another year to make positive changes in our lives. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. Now is the perfect time to take action and start making those changes!✨

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Sales Team Missing Quota? It’s Not Their Fault

The Secret PM Handbook

The market segments to attack – that is, the people who have the problems our product solves, along with specific qualifying questions to ensure we’re talking to the right people. Marketing can create programs that pull the right prospects. And sales can position competitors out of the deal.

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