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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

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Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market

Gainsight

As a product leader or manager, it may feel like you’re being asked to help your company outrun the competition while the field becomes more and more crowded. Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. What is a product-led growth strategy? The result?

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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. . Ready for a primer on becoming a product-led growth pro? What is product-led success?

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Product Analytics: The Fundamental Guide for 2020

Iteratively Blog

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. Get your free copy of The Sales Handbook. Spending $300 to acquire customers for a $99 product isn’t economical. Go without one and risk seeing your business flame out.

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the real world, product managers may have to start from scratch and quickly find something meaningful to work on. Twenty five mini-research ideas for finding something meaningful to work on.

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Best Resources for Customer Onboarding Managers

Userpilot

This guide will introduce you to the best resources available for customer onboarding managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance your customer onboarding process and drive product adoption? What does a customer onboarding manager do?