The Secret PM Handbook

JANUARY 7, 2018

It’s exciting to see the first review of The Secret Product Manager Handbook ! I encourage to you visit Product Bistro , read the review , and check out some of Geoff’s other articles on product management and product marketing ! You can also follow him on Twitter at @prodbistro.

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Article Product Marketing Product Management Product Manager 170

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Secret PM Handbook

AUGUST 27, 2018

Check out Finding Market Problems Resources for a bunch of ideas and guides from me and others on how to do that.). The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook.

Product Management 218

Product Management Product Manager Marketing Management 218

The Secret PM Handbook

APRIL 18, 2018

Start your story with the challenge that someone - you, your customer, your market - was or is facing. “I If you start using this structure for telling your stories about yourself, your customers, and your market, your reputation will soar. But if you’re like I was, you don’t quite know what goes in each section. Here’s what you do.

Product Management 191

Product Management Product Manager Management Management 191

Intercom, Inc.

FEBRUARY 14, 2019

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Find product market fit again and again. Figure out how your product can solve the problem you originally solved, but for a broader set of customers.

Strategy 188

Strategy User Testing Download Customer Experience 188

The Secret PM Handbook

FEBRUARY 9, 2018

” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. Marketing Uses Product Knowledge To Know Who To Target. The job of Marketing is to find people to buy your product. The fact is that Marketing doesn’t decide who to target. Click To Tweet.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Bob described the benefits he’s getting from the product, in his own words (which can often be directly used in marketing and sales engagements). You can guide the Market Discovery conversation.

Product Research 150

Product Research Marketing Download Customer Experience 150

The Secret PM Handbook

OCTOBER 9, 2018

We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. In fact, if you triangulate to any go-to-market methodology, or sales methodology, those are the basic points. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing. The story so far.

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

JULY 20, 2018

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. More reading on 2x2s.

Differentiation 170

Differentiation Naming Agile Article 170

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

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Demo Agile Differentiation Product Research 150

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience 207

Customer Experience Weak Development Team Demo Agile 207

The Secret PM Handbook

JUNE 16, 2017

And what happens when you introduce higher quality products to market faster? Let’s say that improving the team’s performance results in a 10% improvement in time to market, which results in a 10% improvement in being able to close sales. But now my revenue is $11 million in the quarter because I got better product to market faster.

Data Visualization 186

Data Visualization Customer Experience Research Software User Testing 186

The Secret PM Handbook

SEPTEMBER 7, 2018

The most important activity we have as product managers is finding market problems to solve. Calculate how much time you’re spending today finding market problems. So, when you talk to your execs about agile , don’t talk about agile, talk about delivering value to market faster. Are you doing enough of that? Click To Tweet.

Product Management 170

Product Management Product Manager Weak Development Team Agile 170

The Secret PM Handbook

AUGUST 11, 2017

Are there any segments of our target market who are onboarding quickly? This looks a lot like “ growth hacking ” – “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business” – and it’s based on the same set of tools.

User Testing 150

User Testing Research Software Product Research Download 150

The Secret PM Handbook

OCTOBER 1, 2017

He’d led a team, to create a solution, for someone else, that had market value. How they took the solution to market, perhaps. appeared first on The Secret Product Manager Handbook. And he had to ensure that his design could be manufactured on the customer’s existing machines. We Like People Who Build Things.

Product Management 150

Product Management Product Manager Product Research Management 150

Arkenea

DECEMBER 15, 2024

With a range of nutrition or fitness apps in the market, how to ensure that you’ve created the best application? Additionally, a surge in the purchase of healthy foods by users is fueling market expansion. Here are some of the latest statistics to note about the diet and nutrition app market: The U.S. percent by 2028.

Research Software 52

Research Software Analytic Tools Feedback Software User Testing 52

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. The signal you get from the market is weak.

Customer Experience 150

Customer Experience Data Visualization Framework Article 150

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Gainsight

NOVEMBER 10, 2021

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. One reason is that it fits perfectly into a SaaS market that has undergone a massive shift in recent years. Take a look at ‘Product-Led Success: The Professional’s Handbook.’.

Feedback Software 52

Feedback Software Blog Product Research Reporting Tools 52

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Bob described the benefits he’s getting from the product, in his own words (which can often be directly used in marketing and sales engagements). You can guide the Market Discovery conversation.

Product Research 170

Product Research Marketing Download Customer Experience 170

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience 170

Customer Experience Demo Agile Article 170

The Secret PM Handbook

MARCH 9, 2018

The post The Secrets of Highly Successful Sales People: Objection Handling appeared first on The Secret Product Manager Handbook. I’d love to hear about what you’ve done in the comments.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Product Research 95

Gainsight

MARCH 29, 2022

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. How is the SaaS market changing? And that’s caused SaaS companies to race into the market.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 98

Intercom, Inc.

DECEMBER 19, 2018

Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. Builder beware: marketing tension in product-first companies. On Marketing. SaaS marketing 101: marketing for growth and survival. All these other people. Talk to these people. ” Design in interesting times. We killed the blog.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Intercom, Inc.

FEBRUARY 8, 2019

For example, if you’re hiring somebody to be a growth marketer, give them a take home assignment to figure out the first thing they would do to drive growth for the business. Check out the book we wrote, The Growth Handbook : The post Karen Peacock on driving business success appeared first on Inside Intercom.

Data Visualization 153

Data Visualization Reference Customer Experience Framework 153

The Secret PM Handbook

FEBRUARY 21, 2019

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Marketing 186

Marketing 186

Lenny Rachitsky

JUNE 9, 2024

He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” The ultimate measure of product-market fit is customer retention. Achieving product-market fit requires patience and iteration.

CTO Coach 98

CTO Coach Customer Experience User Testing Startups 98

Intercom, Inc.

OCTOBER 29, 2019

Download The Growth Handbook. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Secret PM Handbook

FEBRUARY 20, 2018

The post The Secrets of Highly Successful Products: The Sales Discovery Call appeared first on The Secret Product Manager Handbook. For more on the structure of good discovery calls, I highly recommend Dan Smith’s article on The Anatomy Of A Perfect Sales Call.

Product Research 170

Product Research Demo User Testing Data Visualization 170

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. Get your free copy of The Growth Handbook, brought to you by Intercom. Naturally, I went to town as a marketer. Content marketing works. Just be patient.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Product Innovation Educators

MARCH 27, 2023

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. Intense front-end focus is also important.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

UX Planet

JANUARY 22, 2024

Users don’t know what an Automated Market Maker is. While these guidelines are aimed at aiding users with disabilities, they form a robust foundation for elevating the user experience for all. A couple of examples: Users don’t know the real value of every transaction they make. The mental model: I am exchanging money.

Customer Experience 95

Customer Experience User Testing Research Software Customer Feedback 95

Intercom, Inc.

MAY 2, 2019

At the same time, online grocery shopping is still a nascent trend, with the opportunity to grow into a $30 billion market. He would work on creating an affiliate marketing program that provides the right incentives for them to easily spread the word to their respective audience. Download The Growth Handbook.

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. Get your free copy of The Sales Handbook. The target market is clear (and niche!). Developing a sales strategy is one of the core activities every business will have to undertake.

Outbound 177

Outbound Strategy Inbound Customer Experience 177