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Customer Research 101: The Complete Guide for SaaS

Userpilot

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?

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Accessible by Design: Elevate Your UI/UX from Good to Great

UX Planet

Inclusive by Design: Transform Your UI/UX from Good to Great In todays digital landscape, ensuring accessibility is no longer optionalit is a critical aspect of designing user interfaces (UI) and user experiences (UX). Accessibility ensures that people with diverse abilities can effectively use and interact with digital products.

UX 101
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The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). UX experts have already integrated AI into their daily lives in one way or another. From new UX-related technologies and automation to personalization.

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Setting up Product Teams for Success

Roman Pichler

This includes UX designers, developers, and testers, as well as marketers, sales reps, and customer support team members: They design, build, market, sell, and support the products. The 60-30-10 Rule Research by the late Harvard professor J. Which tools and environment does the team require? But it doesnt have to be this way.

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Priority Starts at the Top

Folding Burritos

You’ve likely worked on new features, bug fixes, minor UX improvements, perhaps tackled some technical debt, and so on. . Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. Every release or sprint can use it as a guideline.

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. To start, let’s ask: what is a tool?

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11 User Experience Interaction Guidelines for Enhanced Engagement [+ Examples]

Userpilot

Alongside usability testing, user experience interface guidelines allow you to build more intuitive and user-friendly solutions. You could say these guidelines are a catalyst as they help you get to the final design much faster. The 11 user interface guidelines for enhanced engagement include: 1. System status visibility.