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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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6 Guiding Principles for Effective Product Discovery

Product Talk

We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. We can’t get very far in discovery if we don’t know who our audience is.

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Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different. But it’s not.

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Run Less Software

Intercom, Inc.

The same is true in software. We are all in a battle, multiple battles in fact, with a lot at stake: whether it’s the fate of the company we work for or for the product that we build. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software.

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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. Automated testing really assists with the efficiency here; being able to execute the same tests repeatedly, quickly and timely on a multitude of devices. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website.

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Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. This is why Teresa talks about continuous discovery in terms of forming new habits. It’s not so much about becoming perfect at continuous discovery (because there really isn’t such a thing). Have a Product in Practice story you’d like to share with Product Talk readers?

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A Conversation with Petra Wille: My Approach to the Continuous Discovery Habits Community

Product Talk

. – Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery. Overview of the Continuous Discovery Habits Community: What Is It and Who Participates?